AdDuplex

Developer advertising network for both Windows and Windows Phone, AdDuplex has managed to cross the 3,000 active app marker. To celebrate this milestone being smashed, the company is celebrating with a 30 percent discount on commercial advertising. 

Developer advertising platform AdDuplex, which supports those who publish apps within the Windows ecosystem, has released data for the month of May. At first glance the report shows the Lumia 920 increasing its lead as the most popular Windows Phone worldwide, but more interestingly is the Lumia 520 leaping up the 8th position (with 4.4 percent), behind the HTC 8X.

Developer advertising platform AdDuplex has released data for the month of March. The report is based on data collected from 389 different Windows Phone apps that utilise the AdDuplex SDK (v2). March 1st was the designated date for the data to be withdrawn and analysed.

So what's new in the report? Well, Windows Phone 8 is growing, but Windows Phone 7 still holds out strong and the Lumia 822 is evidently selling well.

AdDuplex, the advertising publisher for developers on both Windows and Windows Phone, has released data for Windows 8 and Windows RT devices in the month of February 2013. Microsoft's Surface Pro tablet has only been available for a short while and already the product has sold out (but has since been made available once again). So how does this translate to usage?

New statistics via AdDuplex, the popular cross-promotion network for Windows 8 and Windows Phone apps, reveal that in just three months’ time there are now more active Windows Phone 8 users than Windows Phone 7.

No firm numbers for sales of Windows Phone 7 or Windows Phone 8 have ever been revealed but at least according to AdDuplex’s data, Windows Phone 8 now accounts for 50.01% of Windows Phones using the AdDuplex network while Windows Phone 7.x has fallen to 49.99%.

Yesterday we shared some of the advertisement data from cross-platform developer network AdDuplex. Now the full post is available on their blog and with it, much more data to comb over. In contrast with the mostly US-centric data yesterday, the blog post gives a worldwide perspective. Keep in mind, these numbers are from an ad network, the most popular Windows Phone ad network of its kind, but still not official numbers from Microsoft. That said, it’s still fun to look at the graphs and get some insight to the Windows Phone ecosystem as a whole.

AdDuplex, a cross-platform advertisement network for Windows Phone and Windows 8 developers, has released data in the form of charts that reveal OEM, platform version and even view mode trends. Sporting data for both Windows Phone 8 and Windows 8, the published article hits two birds with one stone. So, what's interesting about the numbers?

AdDuplex, the Windows Phone developer promotion network, has announced its expansion to support Windows 8. The service enables developers to advertise their app in other applications who have the advertisement code implemented. It's not primarily a money-making scheme, but more for promotional and app awareness, something which is vital on any mobile platform.

With the announced support for Microsoft's upcoming desktop OS, the network will expand to accommodate developers who will seek to use the service for apps on the Windows Marketplace. Being cross-platform, AdDuplex provides a consistency across both mobile and the desktop, making it easier for developers to drive traffic to their projects.

AdDuplex has released some interesting statistics from a couple of days activity of almost 700 apps using the network's advertising service. Over the course of two days, the apps on the network were used in 189 countries, by 166,000 users. The U.S. (as expected) is leading the group with 34%, but should we look at data from just last month (chart below) you'll notice a slight change.

Countries that saw Windows Phone (and the Marketplace) being launched jumped up in usage percentage (India, Russia, etc.), which are positive signs of reach and let us not forget that this is data only on the AdDuplex network. Head on over to the AdDuplex blog to read up the full report (as well as see the breakdown of countries).

Source: AdDuplex