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Microsoft launches new advertising strategy – you might just click on it

By Michael Archambault, Tuesday, Jun 18, 2013 at 3:40 pm

A team at Microsoft advertising set out last year to create “a series of new and truly unique ad experiences.”

Today, they are finished and are presenting prototypes from their journey. Five iconic brands including All Saints Clothing, Mercedes-Benz USA, Vans Shoes, MasterCard, and Dell are ready to strut their stuff. Let’s take a look at some of the ads Microsoft has been working on.

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Microsoft makes fun of Apple's iPad yet again, brings aboard Dell's XPS 10

By Michael Archambault, Thursday, Jun 13, 2013 at 9:32 pm

Microsoft is once again making fun of Apple’s iPad in its latest commercial; this time, it takes on Dell’s XPS 10 Windows RT Tablet.

The advertisement starts out by picking on the iPad’s home screen; specifically the fact that you can’t zoom around and see an overview of your content. The Apple tablet screams “Ouch” in protest as a user tries to pinch the view unsuccessfully.

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Microsoft's Xbox One invades our hotel bathrooms; watches us while we shower

Xbox

By Michael Archambault, Monday, Jun 10, 2013 at 10:55 pm

Okay - the Xbox One isn’t actually watching us shower, but Microsoft doesn’t want us to go even a few minutes without seeing an ad for their latest console. Our Editor-At-Large, Simon Sage, tweeted this picture after getting back to his Los Angles hotel room.

The advertisement states: “Drive fast. Defend Rome. Skype on your TV. All in one. – Xbox One” The first two statements are references to Xbox One exclusive games including Forza Motorsport 5 and Crytek’s RYSE. The third statement is reference to the console’s new ability to make Skype calls via Kinect in full screen or snap mode, while playing a game.

Microsoft highlights praise the Nokia Lumia 920 has received in latest advert

Windows Phone News

By Rich Edmonds, Monday, Jun 10, 2013 at 6:15 pm

What's an effective way to advertise and promote Windows Phone? To highlight awards and praise its leading flagship handset receives, of course. This is exactly what Microsoft has done with its latest advertisement. The company has highlighted quotes from various media sources that have reviewed the Nokia Lumia 920, including Engadget and CNET.

Nokia Lumia 925 featured in Microsoft Germany advertisement

Windows Phone News

By Rich Edmonds, Monday, Jun 10, 2013 at 5:23 pm

Microsoft Germany has uploaded the above video on its YouTube channel, showing off the upcoming Lumia 925. The latest flagship from Nokia has just been released in the German market and will be heading to other markets in the coming months, but it's good to see advertising already kicking off.

Microsoft continues to highlight the low-light magic of the Nokia Lumia 920

Windows Phone News

By Sam Sabri, Thursday, May 23, 2013 at 3:42 pm

While Microsoft has been busy promoting the newest Windows Phone it hasn’t forgotten about the low-light Lumia that started it all. Earlier this week they released an advertisement for both television and the internet showcasing the low-light prowess of the Lumia 928 versus the Galaxy S4 and the iPhone 5.

The Lumia 928 borrows most of its camera tech from the Lumia 920. Here’s another video from the Redmond giant showing off the low-light powers of that original photo-eating Windows Phone.

Windows Phone UK advertisement highlights Kid's Corner to keep the kids occupied

Windows Phone News

By Rich Edmonds, Sunday, May 19, 2013 at 7:37 pm

Everyone has witnessed a slightly irritating child in the public (or perhaps you're the parent of one?), but an advertisement published on the Windows Phone UK YouTube account shows exactly how to handle such a situation. The point of the video? When handed a Windows Phone, said child soon hushes and gets on with firing some birds at pigs and all the rest.

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Catwalk camera gets teased in UK TV ad prior to Tuesday's Nokia event

Windows Phone News

By Derek Kessler, Sunday, May 12, 2013 at 5:37 pm

Nokia as of late has been all about teasing new phones before their announcement. The Verizon Nokia Lumia 928's camera was repeatedly teased before its formal reveal on Friday, and with a new Nokia Lumia announcement scheduled for Tuesday in London, Nokia's at it again. This time the teasing is happening on national television in the UK on Channel 4, with an advertisement noticed by TechCrunch that focuses on the camera of an as-of-yet unannounced Lumia device, followed by title cards reading "More than your eyes can see" and "The new Nokia Lumia is coming". In other words, the Catwalk cometh.

Lumia 920 spotted looking slick in House of Lies episode

Windows Phone News

By Rich Edmonds, Monday, Jan 21, 2013 at 1:17 pm

The Lumia 920, Nokia's flagship Windows Phone has been spotted in an episode of House of Lies, a US comedy / drama television programme. The red variant of the device can be seen clearly in the photo above, displaying the call screen in Windows Phone 8. It's a unique colour to use in product placement since the white, cyan and black Lumia Windows Phones are generally pushed by mobile operators and retailers.

How many Nokia Lumia 920s does it take to shoot a commercial?

Windows Phone News

By George Ponder, Thursday, Jan 10, 2013 at 5:24 pm

We've seen the Nokia Lumia 920 make cameos in several venues but this commercial spot for KPN may be the largest gathering of the Windows Phones we've seen to date.

KPN is a mobile service provider in the Netherlands and chose the Lumia 920 to showcase their 4G network. If my count is correct and this isn't some fancy special effects trick, it took 875 Lumia 920's to shoot this twenty-five second spot. I wonder what they did with the Windows Phones once the commercial was shot?

Source: Youtube; Thanks, Patrick, for the tip!

Nokia JBL PowerUp Wireless Speaker featured in HTC Android Verizon ad

Windows Phone News

By Rich Edmonds, Wednesday, Jan 9, 2013 at 5:55 pm

The Nokia JBL PowerUp Wireless Speaker, an accessory that's marketed by the company for its Lumia range of Windows Phones (see our unboxing first impressions), has made an appearance in a Verizon commercial. The advertisement is for the HTC Droid DNA Android smartphone, which sports wireless charging, NFC and Bluetooth for similar functionality to Windows Phone when used with the wireless speaker.

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Humorous Windows 8 advertisement illustrates its simplicity

Windows Phone News

By Rich Edmonds, Saturday, Jan 5, 2013 at 2:25 am

Microsoft has published a rather humorous advertisement on its YouTube channel, which illustrates just how simple Windows 8 is. Consumers are shown to be hovering around a Windows counter with a handful of demonstration PC units available.

An employee approaches said members of public to enquire if they require any assistance, which leads to a child to pop out with a stool to run the weary traveller through the delights of the new operating system. The video is recorded in Portugal and is in the native language with subtitles.

New "Meet Kerri Walsh's Windows Phone" advertisement

Windows Phone News

By Rich Edmonds, Friday, Jan 4, 2013 at 5:24 pm

The Windows Phone team has published a new advertisement for the platform on its YouTube channel, showing three-time gold medallist in Beach Volleyball Kerri Walsh and her family. The commercial shows the Walsh household making use of Windows Phone, including Kid's Corner and Microsoft Office. Featuring major advantages of Windows Phone is proving to be an effective way to show off what Microsoft has to offer.

HTC 8X advertised in the Metro UK newspaper

Windows Phone News

By Rich Edmonds, Friday, Nov 2, 2012 at 10:38 am

HTC has kicked off its advertising campaign for the Windows Phone 8X, the company's flagship Windows Phone 8 handset, with an advertisement spotted in today's Metro newspaper. Running the latest version of Microsoft's mobile OS, the 8X packs a punch with the latest specifications and included Beats Audio.

Nokia releases Lumia #Switch Windows Phone UK adverts

Windows Phone News

By Rich Edmonds, Wednesday, Oct 31, 2012 at 7:08 pm

Nokia has published two videos on its UK YouTube account. The two videos are UK advertisements for the Lumia 820 and Lumia 920 Windows Phones that were announced last month. Windows Phone 8 launched last Friday, and it's time for Microsoft, carriers, retailers and OEM partners to get cracking.

Samsung shows off ATIV products in commercial

Windows Phone News

By Rich Edmonds, Tuesday, Oct 30, 2012 at 9:26 pm

A video of what appears to be a rather unusual commercial is by Samsung has been uploaded to YouTube. The advertisement shows off he Samsung ATIV Windows product line-up. Using an odd script with cheesy acting, the company presents its Windows Phone 8 handset, Windows 8 tablets and laptops.

AT&T and Windows Phone troll Deadspin with 'Hello' advertisement

Windows Phone News

By Rich Edmonds, Monday, Oct 29, 2012 at 5:34 pm

The clip that went viral within AT&T's latest 4G LTE advert showing off the Lumia 920 has caused quite a stir over at Deadspin, a sports website which publishes commentaries, recaps, as well as sports-related anecdotes, rumors and YouTube videos.

Say hello to AT&T's Lumia 920 in a carrier 4G network advertisement

Windows Phone News

By Rich Edmonds, Sunday, Oct 28, 2012 at 4:39 pm

AT&T has featured Nokia's Lumia 920 Windows Phone in an advertisement, which says "hello!" to the 4G network spanning across North America. The carrier holds an exclusive deal with the Finnish manufacturer to stock the flagship Windows Phone in the US, once the platform launches tomorrow.

Music focused Windows 8 ads going global today

Windows Phone News

By robert brand, Tuesday, Oct 23, 2012 at 2:21 pm

Microsoft have just announced their plans to get the advertising steamroller underway for the launch of Windows 8.

They are set to kick off the full scale assault in 42 countries in the run up to the Windows 8 launch. They have decided to highlight local upcoming bands using “the universal medium of music”. Bands such as Best Coast (US), Lenka (China) and Hogarth (Brazil) are being cited as some examples. Check out the videos below…

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Microsoft's Surface gets tossed about in latest ad

Windows Phone News

By George Ponder, Monday, Oct 15, 2012 at 9:30 pm

Microsoft has released a dandy of an ad for the upcoming Surface Windows 8 Tablet. Titled "The Surface Movement" the sixty second ad highlights the folding kick stand, detachable keyboard/cover along with a glance at the Windows 8 operating system.

The ad combines a catchy tune, an assortment of dancers and a few Surface aerobatic stunts to grab your attention. It closes with the October 26th launch date and the only crucial bit of information missing is the price.

In addition to the ad surfacing on the Surface, there's also a dedicated YouTube Channel for the Surface. We'll keep an eye out for more ads and videos that Microsoft may sneak out ahead of the launch date.

Source: YouTube; Thanks, everyone, for the tip!