Advertising network AdDuplex has raised $500,000 in capital to help Windows Phone developers succeed. Supporting both Windows and Windows Phone Store apps, it's an important tool that's utilised by numerous developers. With more than 3,000 apps using the network, there's definitely scope for the company to expand and help out more developers.
Microsoft’s push for Windows Phone has to lead to advertising popping up in a variety of locations; the latest includes your popcorn bag at AMC Theaters.
The American movie theater chain’s popcorn bag features a blown up view of Windows Phone’s signature start screen with a side caption reading “Meet the only phone with Live Tiles, designed to keep you closer to what matters most.” Movie goers can then scan a QR code to demo Windows Phone on their own device.
Developer advertising network for both Windows and Windows Phone, AdDuplex has managed to cross the 3,000 active app marker. To celebrate this milestone being smashed, the company is celebrating with a 30 percent discount on commercial advertising.
Today brings yet another glimpse of the Nokia Lumia 928. Whether Nokia's deliberately putting up billboards and magazine ads or they've lost control of their ad agency isn't clear (we'd bet on the former), they've successfully managed to build up some buzz without saying anything official. Just today an ad for the Lumia 928 popped up in Vanity Fair, with a link to Nokia's website for the image above.
"Capture the highlights" the ad implores, and though the Nokia page doesn't say anything about the phone's name, the image's file name certainly includes the phrase "Lumia-928". While the Nokia page doesn't spill any deets, the fine folks over at Engadget got a look at the ad in Vanity Fair (not really our rag; we're more GQ and Vogue folks) and like the billboard from this weekend, it touts the Lumia 928's low-light prowess.
It was only yesterday when we looked at Nokia utilising the Lumia 928 at an invite-only event in New York City, but now we're seeing advertising already kicking off before the hardware has even been announced. The shot above shows what appears to be a billboard showing off the Lumia 928 and its low-light camera capabilities. Looking good, right?
We've had an interesting image sent in from a reader, showing what appears to be an Instagram logo on the home screen of a Lumia 620 being advertised. The promotional material shows the Windows Phone in Portugal listed for 170 euro with a coupled package, but what's interesting about the device is definitely the mysterious use of the Instagram logo. Could this be a sign of what's to come, or is the app being falsely advertised?
The implementation of Xbox games on Windows Phone is riddled with problems. While these range from “Darn it” minor to “Holy crap!” major, as a whole they threaten the viability of Xbox games on the platform. We believe Microsoft can still turn things around and make Xbox Windows Phone a mobile gaming force to be reckoned with, hence this series of editorials.
Part One of this series focused on the problematic Xbox Live certification process, and Part Two looked at both the importance of Xbox games to Windows Phone and the platform’s need for popular game engine support. In this installment we’ll tackle the simple need for proper volume control, the ability to redownload purchased games, and the weak advertising presence of Xbox Windows Phone games so far.
Yesterday we shared some of the advertisement data from cross-platform developer network AdDuplex. Now the full post is available on their blog and with it, much more data to comb over. In contrast with the mostly US-centric data yesterday, the blog post gives a worldwide perspective. Keep in mind, these numbers are from an ad network, the most popular Windows Phone ad network of its kind, but still not official numbers from Microsoft. That said, it’s still fun to look at the graphs and get some insight to the Windows Phone ecosystem as a whole.
New Windows Phone usage data has been released from cross-platform developer network AdDuplex, which supports both Windows Phone and Windows 8. The data reveals Windows Phone 8 climbing up to 20 percent of the platform marketshare, with previous versions of Windows Phone taking the remaining chunk.
We're entering into 2013 and Microsoft has already displayed signs of the company continuing to push on with its marketing campaign for its Windows family of products - namely Windows 8. A batch of new commercials have been released on its YouTube channel, with the first featuring the track "Everything at Once" by Australian singer Lenka.
The festive holidays are kicking off, and to celebrate Windows Phone (and Windows 8) advertising network AdDuplex has unveiled a number of coupons (or gift cards) that can be redeemed for impressions. It's the most relevant and useful present for any developer to receive, especially if they already make use of the network for their app(s).
Microsoft recently published a video on its Windows Phone YouTube channel that featured Misfit Toys and 'Bumble' (The Abominable Snow Monster of the North) for a new Windows Phone 8 commercial. The team is back with another festive themed commercial featuring not only the Snow Monster, but Santa Clause who is enjoying a quick dip before the mad rush to deliver presents to kids around the world.
Yesterday another Video appeared on the dedicated Surface YouTube Channel but it dispels with any meaningful message in favour of irritating music and mind bending spins and flips.
The Surface tablet is Microsoft’s first foray into selling its own computer and is designed to go head to head with an army of Android tablets and the seemingly unstoppable Apple iPad. Anticipation for this device amongst many, including staff here at Windows Phone Central has been high and we have written about how much we like it but we aren’t really what you’d call the average consumer. So what is going with the advertising for Surface?
Verizon has published a new video on its YouTube channel, an advertisement for the new Windows Phone 8X by HTC. The title "Ummm/Ohh" pretty much sums up the entire commercial, which we expect to see on the big screen shortly with the launch of the Windows Phone already in full effect.
On Saturday Night Live last night, AT&T and Nokia kicked off their advertising for the Nokia Lumia 920. In a new ad featuring Arrested Development’s Will Arnett, the 920 was the featured device with the idea of “Working for Will”.
The conceit of the ad is that Arnett is looking for a new personal assistant after his last “Todd” was replaced by the Lumia 920 and he decided to quit. The interview? Simply go to AT&T’s site and there you can play with a virtual 920 where you ad and remove tiles, choose colors and basically get to experience the Windows Phone 8 UI.
The commercial is quite funny and we haven’t met anyone who doesn’t love Arnett, so in our book AT&T has done pretty well here. And seeing as the ad premiered during Saturday Night Live and we imagine will go into regular rotation, we see this a great move.
Head to AT&T’s site for more info (www.workforwill.com) and let us know in comments what you think of the campaign. Thanks, fahdriyami and aubreyq for the links!
Although Windows Phone 8 is now available (for some users at least), the big advertising campaign has yet to begin. The good news is that’s going to start this weekend, specifically during Sunday’s NFL games, which we think should get a lot of eyes.
The ad they will be using is the one that premiered during the big Windows Phone announcement at the end of October. It features numerous people of every stripe and color talking about how their Windows Phone is their own, focusing on the phrase the smartphone “reinvented around you”.
Microsoft has had mixed success with advertising in the past but we think this commercial is quite effective and should raise interest from those looking for something new. We should also point out that this is just the initial phase of advertising, so expect more things in the coming weeks.
Verizon is starting pre-orders for the Nokia Lumia 822, the carrier exclusive version of the Lumia 820, and it seems the US network is gearing up for a Windows Phone push in the states. Photos have been published to Twitter of what appears to be a Live Tiles promotion set up for the platform.
Update: And oddly enough the video has be retro-edited to remove the Lumia 920. We're not sure why but you can see the original version here and the edited one below. Thanks, nikhilr51.
The Lumia 920 in yellow has been featured in a Ke$ha music video. The song Die Young shows off the Lumia 920 for a few seconds with a male making use of call functionality, while the artist herself reads an SMS.
Perhaps it shouldn't be "odd" to see Verizon promoting Windows Phone, after all, the powerhouse US carrier is planning on selling not one, but three Windows Phones this year: Lumia 822, HTC 8X and the unspecified Samsung Odyssey (expected to have a 4" S-AMOLED display, WVGA resolution, and a 5MP camera)
Still, you know things are changing when you see a nice ad right on Verizon Wireless's front page with the line "Introducing The new Windows Phone. So advanced, it's actually simple."
We dig that tag line. And we're glad to see Verizon onboard with Windows Phone. Thanks, Andrew K., for the tip!
Nokia has unveiled two new developer programs at this year's BUILD event. Microsoft's developer focused event saw the Finnish manufacturer give away a Lumia 920 Windows Phone to each attending developer to match Microsoft's free 100GB SkyDrive upgrade. So what are these two developer programs all about?