Windows Phone has struggled in the past to gain traction and attract consumers with big brand apps and hardware. Nokia gave the platform a boost in 2011, and HTC, Samsung and Huawei have stepped up their game with Windows Phone 8 handsets. So with new hardware, a more mature operating system and marketing campaigns, how's the adoption going? We have some news for the UK.
Almost one-third of new Windows Phone owners in the UK came from competing platforms, according to sales estimates from Kantar. The company reports that 700,000 new users jumped aboard the past year, in the UK alone. The data reveals that the Nokia Lumia 800 and HTC 8X both accounted for six percent of UK smartphone sales during three months ending January 2013 - up from 2.4 percent in the same period last year.