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app hub

Microsoft today has announced the replacement for the App Hub dev portal. It's said to have been months in the making and having the underpinnings of a more robust and scalable backend the site is available to use now.

Among new feature highlights, the new website includes support of PayPal to pay for your developer account as well as be paid from the Marketplace. You are also now able to choose unique prices for each region as well as conduct far bigger beta tests encompassing thousands of testers if needed.

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Microsoft will begin upgrading the App Hub's infrastructure this Friday. Upgrades that will add more server capacity to better handle the load increases and streamlining the processes in an effort to speed up the rate in which apps can be submitted, certified and published.

Developers planning on submitting new apps or updates should do so no later than tomorrow. The maintenance work may cause delays in app certification and publication.

The maintenance will also require the App Hub to go offline on Monday, August 6th for about 24 hours (or less). When all is said and done, the maintenance should improve the effectiveness and efficiency of the Marketplace submission and certification process.

We'll be keeping our fingers crossed that all goes well. 

Source: Windowsteamblog

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For those developers with App Hub accounts can now register (unlocked) a Windows Phone to their App Hub account even if it was unlocked by another account. For those not familiar, a registered Windows Phone basically allows developers to side load apps that are in the works to their Windows Phone for testing.  This gives developers a lot more flexibility such as borrowing/sharing various Windows Phones for compatibility testing.

Additionally, the registration of the device expires annually and used to require re-registration from the original account. Now, all developers need to do is re-register the Windows Phone from an active App Hub account.  For more information on starting an App Hub Account, you can find all the details here at the App Hub Website.

Source: App Hub Forum

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We reported a few days ago that Microsoft was experiencing a unique problem: the Windows Phone Marketplace has grown so much, so fast that their servers and backend getting hammered, resulting in app-publishing slowdowns. Everything from submissions, to certifications to the App Hub itself was getting slower.

Today, Microsoft's Todd Brix addressed the problem in a blog post noting that they have an immediate method for addressing these problems and a more long term one. The addition of all those new markets over the last few months has taken its toll on the App Hub experience, more than they had anticipated. As a result they will be re-working their backend, which will take some time:

"We’re already in the process of developing a more robust and scalable Marketplace service that will address current problems and pave the way for the even more rapid growth we’re expecting in the years ahead. But engineering work this significant doesn’t happen overnight. Our plan is to have it complete by late summer."

For the short term, they already have started to work on these two areas:

  • Adding more server capacity to better handle the increased load.
  • Streamlining our processes to accelerate the rate at which apps can be ingested, certified, and published.

As a result, developers are now seeing shorter turnarounds from their submission to publication dates, which is a good thing. However, the more substantial changes won't be felt until later this summer.

So once again, good news and bad news as Microsoft is adjusts to the sudden influx of new developers and markets for Windows Phone.

Source: Windows Phone Blog

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Microsoft has been busy updating their Windows Phone App Hub. This is where Windows Phone developers go to manage their accounts, change settings, submit applications to the Marketplace and generally stay up to date with everything Windows Phone.  We mentioned some of the details of the update earlier but here's how it breaks down.

The update focuses on three areas.

More geographic markets for developers: Essentially Microsoft is broadening Windows Phone's horizons by adding 19 new consumer markets that include Brazil, Chile, Colombia, Czech Republic, Denmark, Finland, Greece, Hungary, India, Japan, Netherlands, Norway, Poland, Portugal, Russia, South Africa, South Korea, Sweden and Taiwan.

There will also be 7 new developer markets that include Chile, Colombia, Czech Republic, Hungary, Israel, South Africa and South Korea.

In addition to market expansion the App Hub is now localized for Korean and Simplified Chinese and price tiers have been successfully modified on a country-by-country basis to adjust for fluctuations in the global currency exchange rates.

Lastly, on the geographic front, Microsoft's Advertising PubCenter support will be extended to 18 additional countries by the end of 2011. They include Australia, Belgium, Canada, Denmark, Finland, France, Germany, Hong Kong, India, Italy, Japan, Mexico, Netherlands, Norway, Spain, Sweden, Switzerland and the United Kingdom. This will enable developers in these countries to receive mobile in-app advertising revenue in their local currency.

Continued after the break

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Quick word to our readers who are also developers for Windows Phone 7: you evidently can now grab your download stats for your application from Microsoft's APP-HUB website.

For context, recently a few developers became vocal at the lack of analytic tools available to them regarding app downloads. In turn, they did not know if their app was selling and as a result, whether they should invest time and money for "push" services. Microsoft had been candid with developers in this regard, noting that payments and these tools will come "later" understood to be February. Perhaps in response, it looks like Microsoft may have decided to get those tools out now.

Source: Twitter

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