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It's been almost three years since Windows Phone succeeded Windows Mobile and now Microsoft has managed to take third position from BlackBerry in the global market for Q1 2013 shipments, according to IDC. The gap between the two platforms has been closing in for some time and with Nokia's strong marketing push, Windows Phone is now well on its way to the iOS and Android pool party.

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Latest figures released by Kantar Worldpanel shows that Microsoft is actually starting to perform rather well in the US, one of the more important markets for the company. So much so that the platform is growing at a slightly faster rate than Google's Android. Microsoft still has a tough mountain to climb to tackle both Android and iOS, but it would seem as though the third position is firmly in its grasp.

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Nokia has revealed that the largest retail and entertainment complex in the US, Mall of America is switching from BlackBerry to its Lumia 920 Windows Phone. The main reasons behind the company's move are tighter integration with Microsoft services and the Microsoft Office Hub, offering more functionality and flexibility for the management team at Mall of America.

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The International Data Corporation (IDC) has posted its Q4 2012 global results of smartphone trends and it nicely reflects yesterday’s report from Gartner. The data is both a mix of good news and bad news for Windows Phone, showing that year-over-year (YoY) growth has increased by 150% going from 1.5% market share to 2.6% in late 2012. That’s certainly a positive sign but in the context of the rest of the smartphone race, it’s still a drop in the bucket.

Android and iOS accounted for a massive 91.1% of all smartphone sales, which is quite astonishing. BlackBerry, while still ahead of Windows Phone (3.2% versus 2.6% for Q4) took a drastic drop from last year when it had a more comfortable 8.1% market share.  That’s a -43% fall for the Waterloo company, which of course can be ascribed to holding on to BlackBerry 7 for so long.

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A couple days ago, we reported some encouraging news from Strategy Analytics that showed that Windows Phone had overtaken BlackBerry in Q4 2012 for the number three spot amongst mobile operating systems in the United States. Not to be outdone, marketing analytics firm comScore released a contradictory report yesterday that claims BlackBerry is still holding on to the coveted third place position.

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One big bummer the past few years watching the mobile landscape has been the lack of official Windows Phone numbers from Microsoft. Things like marketshare and the amount of devices sold has been more elusive than Big Foot and the Loch Ness Monster. We’re always having to base conclusions on analytics from firms that are often nothing more than speculation – good speculation, but still not official.

That said, here is a new report stating that Windows Phone has surpassed BlackBerry for 3rd place, at least in the US.

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Welcome to another From the Forums! This week has been a busy one with the last handful of days featuring the launch of BlackBerry 10, as well as reports that Windows Phone 7.8 is officially rolling out to consumers. It's been an eventful day today with a few articles comparing the Z10 from BlackBerry against Windows Phone and the Lumia 920 in particular, along with our usual news coverage.

But what's being discussed on the Windows Phone community forum?

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We've already taken a look at how the new Blackberry Z10 measures up against the Nokia Lumia 920 and now we'll take a gander at the camera. It's been well proven that the Lumia 920 performs rather well in low light situations. The optically stabilized, back-lit sensor pairs up nicely with the f2.0 lens to light up some of the dimmest situations.

The Blackberry Z10 is fitted with an 8MP, back-lit sensor and a f2.2 lens. While it lacks optical stabilization, on paper, the Z10's camera reads as if it can handle low light situations fairly well. Gizmodo had the opportunity to test things out and it appears the Z10 was not only smoked by a Windows Phone but also an iPhone and Android device as well.

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BlackBerry today unveiled its new family of smartphones, running BlackBerry 10. The Z10 (review) is arguably the flagship device, touted as new innovation and pushing the boundaries of mobile computing. We checked out the presentation today and kept a watchful eye on how everything was progressing. It's impressive to see how RIM (now BlackBerry) has turned things around, but how does the Z10 rank against the Lumia 920?

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Latest figures published by market research group Kantar has revealed that Windows Phone is on the rise across the board, excluding a number of markets where sales remain low. The Nokia Lumia 920, HTC 8X and Samsung ATIV S are all high-end smartphones that will be pushing the platform forward in 2013 with potential marketshare gain in multiple locations, but how has the platform progressed through 2012?

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Windows Phone to take BlackBerry?

Windows Phone has been called as BlackBerry's last nail in its coffin, by Ovum analyst Nick Dillon. Due to the reportedly increased levels of security and platform integration, Dillon expects Microsoft to succeed in the business and enterprise market, where RIM has held much of the space.

While we remain unaware of exactly what to expect in the next version of Windows Phone 8, Microsoft has given the green light on pre-orders to be made available for both partner hardware and software copies of Windows 8. Ovum forecasts Microsoft's mobile platform will increase its marketshare from under five per-cent in the UK to 13 per-cent within five years.

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Look at the shiny shiny...

According to latest data released by comScore, Microsoft remains comfortable in fourth position (behind RIM) with only a .4% reduction in US marketshare. This was expected with the upcoming launch of Windows Phone 8, especially with new hardware unveiled for consumers to hold out on making a purchase.

Sat at 3.6%, Microsoft continues to witness the downfall of RIM which was hit by a sizeable 3.1% drop in US shares as the company continues to battle through the tough period until it releases Blackberry 10. Falling to just 8.3% of the market, unless RIM can slow down the descent of the platform's fall, Microsoft may well find itself in third position - dependant on the imminent Windows Phone 8 launch.

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Windows Phone has been growing at a steady rate, mainly down to advertising campaigns and brand pushes from Nokia with its Lumia family of smartphones. According to data released today by IDC, the platform has been sporting a year-on-year growth increase of 115% - not bad, eh? IDC also notes that the OS has been closing the gap between itself and Blackberry in the last quarter in the fight to become the 3rd major player in the smartphone market.

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We last looked at PhoneGap, the Adobe-owned open source mobile development platform, when version 1.3 arrived which included support for Windows Phone. Adobe has now released 2.0 and further expands on the feature set provided to developers who wish to build apps that can easily be submitted to multiple platform app stores.

Using HTML5, CSS and Javascript, PhoneGap allows those who do not possess the knowledge of mobile platform native code to create and release apps for all the supported operating systems. So what's new in version two-point-oh? The team have implemented a new command line interface for building iOS apps, which removes issues surrounding Apple's Xcode tools, adds more support for enterprise app development, includes enhanced user guides and documentation, as well as security and stability improvements.

Cordova WebView is also present, which allows for the integration of PhoneGap as a larger native application. Listed with the new features is "Windows Phone support", which we're slightly confused at since it was added in version 1.3. We've reached out to the PhoneGap team for clarification just in case there are some incredibly useful features added. We'll update the article once we've received a reply.

Source: CMSWire

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Could Microsoft make a Surface Phone? Not likely

We've re-published a number of concepts in the past when it came to guessing what designs Nokia had up their sleeves for Windows Phone, or how Windows 8 tablets could look like. Fortunately for consumers, Microsoft decided to smash the latter and unveil their Surface range of Windows 8 tablets to compete with the iPad and Android counterparts. So we now switch back to the phone, and with Apollo on the horizon what could we see if Microsoft and RIM made a Windows Phone?

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71% of developers are optimistic about Windows Phone 8

A new survey today from RW Baird shows some promising news for the Windows Phone platform.  Despite some recent setbacks and still less-than-stellar adoption rates, devs are keeping their eyes on the prize with Windows Phone 8 and Microsoft’s future.

The poll shows that since the June 20thWindows Phone Summit, 71% of respondents had an increased interest in the platform because of the new Windows Phone 8 capabilities.  That’s quite a high number and we believe a smart move as the promise of overlapping development for Windows 8 Desktop, Surface and Windows Phone 8 will offer some tantalizing opportunities for increased revenue.

Regarding developers long term outlook for Windows Phone 7, devs were less enthusiastic with a noticeable decline from 6.3 (out of 10) back in Q2 2011 to just 4.2 in Q2 2012.  Why the drop? It’s actually hard to decipher as it is far from clear just what devs understand as “the future of Windows Phone 7”. From a technical standpoint, the platform is winding down but Nokia and Microsoft have promised long-term support. Microsoft has also ensured that Windows Phone 7 apps will work on 8—so are devs turning from WP7 and looking to WP8 instead? That seems to be the case.

The worst news though is aimed at RIM and their upcoming Blackberry 10 platform. Developer interest for their next gen OS is precipitously declining with only a 3.8 (out of 10) now hopeful for its long term success. RIM has responded to this report noting that they’ve published 15K apps since January and their dev camps have had robust attendance. All of that may be true but image and perception are everything and people's view of RIM’s future looks negative—that is never a good thing and hard to turnaround. (But see Crackberry for an alternative analysis).

Perhaps it’s not surprising that iOS and Android remain strong with 9.3 and 8.7 scores for developers’ faith in their long term potential with Android taking a very slight dip.  The survey data comes from 200 developers culled from a sample set of 4,300 making the numbers seemingly reliable.

The takeaway from this news would be developers clearly see Windows Phone 8 as the third ecosystem for smartphones while webOS, Symbian and RIM’s future OS are clearly either dead or floundering. That's something to be hopeful about.

Source: RW Baird; via Crackberry, All Things D

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Windows Phone confusing to RIM's CEO

The Windows Phone platform is confusing. At least to Research In Motion's CEO that is.

In a recent interview CNET, Thorsten Heins said that Microsoft is overwhelming consumers with Windows Phone 7, 7.5 and now 8. He said,

"It's confusing at the moment, but that's the way they communicate."

It's understandable that Heins will speak highly of RIM and down play the competition but RIM doesn't exactly have a crystal clear approach on things. The obvious way to illustrate this is to ask where is Blackberry 10?  But there's more.

Beyond the delay of Blackberry 10's release, RIM has had to deal with lay-offs, resignations and quarterly loses. All the while Microsoft is posting gains, expanding through acquisitions and partnerships, and introducing new products (Surface anyone?). Sure, Microsoft has mulitple versions of Windows Phone in circulation but so does RIM with Blackberry 6 and 7. While Windows Phone may have confused RIM, I'll take stability and growth with a little confusion any day.

And it may not be fair to compare these two companies with Microsoft's more diversified portfolio of products. Still... is the Windows Phone platform any more confusing than RIM's?  Then you have to wonder if Heins should be calling out Microsoft's platform when RIM seems to be on the down hill slide?

Source: CNET via: ZDNET

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Reuters reports what we kind of knew back in December, that Microsoft boss, Steve Ballmer approached RIM about making a Nokia-style deal to scrap its own operating system in favor of adopting Windows Phone. Unlike Nokia, however, RIM decided it would sink or swim on its own, declining an infusion of cash from Microsoft, in exchange for a stake in the company. During a conference call yesterday, RIM CEO, Thorsten Heins, shot down the idea of moving to another company's OS, be it Android or Windows Phone:

“We came to the decision that joining the family of the Android players, for example, would not fit RIM’s strategy and its customers,” he said. “We are not trying to be one of many. We’re trying to be different. We’re trying to be the best solution for our customers that buy a BlackBerry, know why they want a BlackBerry. And we’re aiming for nothing less than being a viable, successful, mobile computing platform of the future. This is what we’re aiming at. And I think that’s the difference. If you compare us with others, did we take the hard road? Absolutely. Absolutely. But having done this and building and completing this new mobile computing platform that then expresses itself as a smartphone or as a tablet or as a vertical application or embedded in cars, whatever you want to do, that is where we will take BlackBerry. And this is – that’s why it was absolutely required and necessary to build its own platform. I would argue the other way around. If I continue to rely on somebody else’s OS and somebody else’s platform, would that allow me in the long run to really differentiate towards my customers and provide them the services and the environment that they request from me and that they would like to have? I have a big question mark around this. So I think going this way and building the platform we are building has the absolute intent to serve our customers and our markets better than on a standard-based OS and platform.”

Cheers to RIM for standing their ground. Sadly, integrity doesn't always translate into success. Yesterday saw them reporting a large loss for Q1. In addition, they announced that their latest operating system, BlackBerry 10, will not see the light of day until Q1 of 2013. Their struggles have also led to the decision to cut about 30% of their workforce, about 5000 jobs, in order to save money. Read more at Crackberry.com.

Source: ForbesReuters

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America's leading domestic hunger-relief charity Feeding America has ditched Blackberry support and is on its way to Windows Phone. The organization already makes use of Microsoft products including Office 2010 and Lync Server 2010, so the move makes sense with further integration possible while mobile. The Lync Windows Phone app and Office Hub are good examples of this. 

The move not only connects already utilised services, but the charity also calculated that savings could be found with the avoidance of costly annual server maintenance expenses. The cost reductions also hit devices with a 24% price drop per Windows Phone, with each smartphone improving access to information and services that employees rely on for productivity.

Kevin Lutz, vice president of Technology at Feeding America, had the following to comment on the Windows Phone adoption:

"Windows Phone provides a level of integration with Microsoft Exchange Server 2010, Microsoft SharePoint Server 2007 and Lync Server 2010 that are not available with the iPhone, iPad or Android."

A feel good Tuesday story. Check out the press release after the break.

Source: Microsoft; thanks Morris for the tip!

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In an interesting article over at GigaOm, the developers of the popular app textPlus (site) discuss why they decided to invest in Windows Phone instead of RIM's BlackBerry for their service, recognizing what we appears to be a growing trend in the market, that Windows Phone is the de facto third-way.

For those who don't know, textPlus is another free SMS app that uses a generated and assigned number to allow you to text anyone, anywhere (in the US and Canada) for free in addition from app-to-app. In the future, free VOIP calls will also be brought over to Windows Phone (it's available now on iOS and Android). The app was released a few days ago to the Windows Phone Marketplace for free and truth be told, while a bit slow it's done quite well.

The question GigaOm had for the developers was why did they go with Windows Phone before a BlackBerry client? The answer was simple, it's a beautiful and elegant OS. Scott Lahman, CEO and founder of TextPlus:

“The second we saw the OS and (Nokia) Lumia devices, we knew we wanted to support it. It’s a beautiful OS with a fresh take on what a phone OS can look like and that’s motivation for us to innovate. The OS brings elements that would be buried vertically to the top and you can see all your conversations, communities and contacts lists very easily. And you can pin specific conversations to the home screen. It’s elegant, easy to use, and it puts all of the elements at your fingertips.”

Though they had entertained making a BlackBerry client, they reportedly couldn't get the level of quality that they wanted. And once RIM announced their new OS, BB10, the uncertainties left the company feeling none to confident. By comparison, Nokia and Microsoft according to Lahman "...are some hungry organizations.".

Microsoft did not contribute financially to the development of textPlus for Windows Phone though they are reportedly providing some marketing help.

All in all, some great news to see developers finally taking the risk with Windows Phone over the dying RIM empire. The notion that Microsoft will be the third player is a forgone conclusion in our mind so it's nice to see some others finally noticing too. Pick up textPlus for free in the Marketplace right here.

Source: GigaOm

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