A Toronto based software company called Polar Mobile has evidently signed a deal with Microsoft to bring upwards of 500 different programs to the fledgling platform.
In a story by The Globe and Mail, software "giant" (we use the term loosely) Polar Mobile has been making programs for Apple's iPhone, Android and Blackberry in the past and now are poised to bring their wares to the Windows Phone Marketplace. The company started off with 50 apps at the beginning of the year, graduated to 350 and are expecting to hit 500 by year's end (that's total, across platforms--how they gets to 500 just on Windows Phone? Voodoo, obviously).
Sounds impressive, right? Well, the reason the reason they can churn out so many apps is due to software templates--kind of a sweat shop for generic corporate software, aka the SMART News Platform. Meh:
Polar doesn’t develop custom applications for clients from scratch. Instead, the company uses a template model. In essence, its customers fill out a digital form listing their requirements, their content feeds and other variables, and the software creates the app automatically
(After a few shots of whiskey, I nerved up , launched iTunes (don't ask) and when I came back 10 minutes later after it finally loaded, I saw only six apps available for the iPhone. So clearly they're not quite that huge, yet.)
The apps they build tend to be for universities, news operations (e.g. CBS, Time, Bloomberg, Sports Illustrated), sports teams, etc. While they certainly won't bring "unique" to the table with their template model, they should be able to churn out a ton of specialty apps that a lot consumers do desire. So this is still good, albeit misleading, news.