event

With the launch of the 800, we've been anticipating Nokia's upcoming marketing strategy in Australia with what the manufacturer can do to maintain the standards of promotion we've witnessed in other countries (think back to London with Deadmau5). With the recent announcement that will see Nokia holding Lumia "Live events" in Brisbane, Melbourne and Sydney this month, we now have more details surrounding the first one on the calendar - Sydney.

As one can probably guess from the above photo, the live event in Sydney sports Nokia's largest augmented reality experience. The public can step up on the Nokia mat to witness an interactive experience powered by an Xbox and Kinect. The video from the console is displayed on a massive 12 metre screen for everyone to enjoy.

Should you choose the Nokia Music tile, you'll be able to compete with Australia’s Got Talent and now local recording star Timomatic in a dance-off. But if that's not your cup of tea, and you're feeling slightly adventurous, then the Nokia Drive tile will produce a random character next to you on-screen; be it an Angry Bird or kangaroo.

Timomatic said the following when asked about his experience working with Nokia on this stunt:

"I was pumped about working with Nokia on this project.  I loved the idea of combining cutting-edge technology like Augmented Reality with my passion for music and dance. The footage was filmed in a studio and we experimented with a range of dance moves, both free-style and choreographed.  It's pretty amazing to see it all come together like that on the big screen."

Are you interested in giving this event a looking? Be sure to head on down to Martin Place between 7am - 7pm (16th March). 

Source: WPDownUnder

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The Nokia Lab at SXSW [Pics]

Nokia has uploaded a number of photos from the Nokia Lab at SXSW (South by Southwest), showing devices, coloured test tubes, live music, presentations and general enjoyment. There were some photos in the album of particular interest, including a "SmokedbyWindowsPhone" type promotion. "Are you the fastest draw at SXSW?" provided guests with the opportunity to try and best the Lumia 900 at snapping a photo.

The manufacturer gave Windows Phone developers the opportunity to have their app showcased on Lumia demo units in the Lab for more exposure. Check out some more shots after the break, as well as the rest of the slideshow at Nokia's Flickr album.

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Nokia has announced the dates and location of this year's Nokia World - the event that covers everything 'Nokia'. While Nokia World 2011 in London was a blast, we're looking forward to the next event from the manufacturer as it's most probable that Windows Phone 8 ("Apollo") handsets will be unveiled. All we know for the moment is that it's going to be a fairly sizeable show with it being held on Nokia's home turf in Helsinki, Finland.

September 25-26 are the set dates and the Helsinki Exhibition & Convention Centre is the designated venue. 2012 will be the first year that the event has been held in Finland, which couldn't be better timed with Helsinki being officially titled as the World Design Capital for the year.

For more information, be sure to hit the links below.

Source: NokiaNokia Conversations

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Nokia launches Mobile World Congress page

Looks like Nokia is quite excited about the upcoming Mobile World Congress in Barcelona, Spain at the end of the month. The company has just put up a page dedicated to the even which will be a source for all of their announcements and events.

Nokia will have an hour long presentation on Monday where they are expected to reveal a few new devices including some new Windows Phones. We'll be there covering everything during the week but feel free to keep track of things on Nokia's page too for background information.

Source: Nokia; Thanks, theWeeBear, for the link

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If you're in Malaysia, you best get your spare cash together as today you can finally purchase the Nokia Lumia 710 or 800 (see our earlier coverage). At about 5:30 pm local time, Nokia's big push into that market will finally begin and the first 100 buyers of the Lumia 800 will get a pair of Nokia Purity HD Stereo headset by Monster, Microsoft Arc Touch Mouse and an "exclusive Nokia premium worth up to RM 1,000". Not too shabby!

Though they have a few hours before all of this happens, people are already lining up. The last count was about 80 people with 5 or so hours before the purchases can be made--not huge but that's not bad either.

The blog Smashpop.net is covering as it happens, adding new photos as the day goes on so make sure to keep up. You can also follow them on Twitter for live updates @smashpop.

To all of Malaysia...congrats! (I've always wanted to say that)

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Nokia has already proven to consumers that they've still got the magic to produce some incredible marketing efforts, like Deadmau5 in London, the Haunted House in Berlin, and flash mobs in India. Now we have Copenhagen in Denmark witnessing a football stadium (PARKEN) lay host to the Finnish manufacturer for a Lumia launch presentation.

As one can see in the video above, this wasn't just any presentation. Throw in fireworks, Master Chief (from the Halo video game series), a Ferrari, F.C. København, some music, and you have a spectacular event. The clip montage is only a few minutes long but we're sure it was more than mesmerising in person. Wonder if Nokia aims to continue to smash marketing expenditure records?

Source: YouTubethanks, Markus, for the tip!

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10 meter Windows Phone erected in Paris

We previously touched on Paris being the next location where a giant Windows Phone is to be constructed, just like the event in New York last month. Today, we've got an idea of what the setup looks like. In the photo above we can clearly see the erected display (behind a tree) with what appear to be demo stands situated just in front. Luckily this is in France, since here in the UK the health and safety baboons would not like the event being that close to a main road.

The massive structure (as well as everything else that's planned) will be unveiled this evening, and will run on for 10 days in Champs Elysées. Professeur Thibault speculates that the Nokia Lumia 800, HTC Radar and Acer Allegro will be on display.

Source: Professeur Thibault

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Nokia and T-Mobile are teaming up for an event Dec. 14 in New York City, and it looks like we might well get our first glimpse of some sweet, sweet Nokia Windows Phone love here in the United States.

As you'll recall, we've already seen the Lumia 710 pass the FCC with its AWS bands intact, so that's a strong bet. Hopefully we'll get the Lumia 800 here as well. We've got our invite in hand. Guess we'll see what's what in a week.

More: Lumia 800 hands-on; Lumia 710 hands-on

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Big Windows Phone display heading to Paris

It looks like the big phone that was erected in New York earlier this month is heading for Paris, according to a report over at Smartphune.fr. The proposed 10 meter-plus mammoth of a Windows Phone is set to be constructed at the intersection of Champs-Elysées and Avenue Dutuit and will remain standing from December 9th to the 18th. 

While the report is still awaiting confirmation, many sources are pointing to a Zune Santa Clause playlist being played, the ability to send SMS and mail (via terminals) to Santa,  and children will be able to provide Santa with their wishes. Gregory Olivier, Director of Marketing and Consumer Communications at Microsoft, had the following to say about the coming holiday season:

"In this holiday season, we wanted to allow the public to discover the new features offered by Windows Phone 7.5 in offering an original and creative, with an iconic character."

Source: Smartphune.fr, via: MonWindowsPhone

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Nokia deadmau5 event details and live stream

Nokia's Lumia Live event planned for November 28th is drawing closer and details have now been published on Facebook with an RSVP event listing. The one-off night, starting at 21:00 and finishing at 21:30, will see deadmau5 performing live with a 4D visual presentation being run on the Millbank Tower.

Should you not be able to attend the event, fear not as there will be a live stream available. We'll be there taking photos and mingling with everyone so if you're down be sure to pop by.

Source: Facebook (Nokia)

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Looking at Microsoft's mobile platform for your next project but don't have the knowledge or experience yet? These events are for you should you reside in the UK (or be able to attend). Microsoft is holding two developer training events, one in London (17th September) and the other in Manchester (24th September), both starting at 09:30 and ending at 18:30.

What's required to attend? Absolutely nothing at all. You don't even have to understand the basic functionality of the OS, it will all be covered on the day and will include the starter skills for app development. Some Mango features will be discussed as well including multi-tasking and advertising SDK. You are - however - required to bring your own laptop with the Windows Phone Developer Tools installed.

Did we mention that it's free? Also, attendees will each receive a Windows Phone Design Guide Sketch Pad of their own. Can't make it to these events? Don't fear, they've stated that this is merely the start of the series and more will open up across the UK. For more detail on future events, be sure to follow @UKMSDN on Twitter.

Register for the events below and be sure to check out the FAQ and details on the announcement post (link below):

London - Saturday 17th September

Manchester - Saturday 24th September

Source: MSDN

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HTC London event also in Madrid, Paris and Berlin

We recently covered the announcement of HTC's upcoming Windows Phone based event, which will be held in London on the 1st of September. We have now learned of three more locations around Europe that will house the same event which include Madrid, Berlin and Paris. If you are thinking on attending, be sure to visit the respective Facebook page and RSVP.

Here are the details from each Facebook page (please double check times and locations):

  • London - 18:30 - 23:00 at Victoria House, Southampton Row entrance, 37 Southampton Row, London WC1B 4DA (Facebook)
  • Madrid - 19:30 - 23:00 at C/ Jorge Juan, 99, Puerta D del Palacio de los Deportes (Facebook)
  • Berlin - 20:30 - 23:00 at Spindler & Klatt, Köpenicker Straße 16, 10997 Berlin (Facebook)
  • Paris - 19:30 - TBA at TBA (Facebook)

Are you heading along to the events to see what's up with coming devices?

Thanks Christian for the heads up!

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WP7 UK Research and Feedback Panel

Live in the UK and within travelling distance of London? Fancy attending a small event for the good of Windows Phone? Of course you do! Microsoft is holding a small research and feedback panel in central London on the 10th and 11th of August (6.15pm OR 8pm). Attendees (only 24 places) will receive £60 for their trouble, food (presumably accompanied by drink) as well as a few "surprises" - Microsoft funded pub crawl anyone?

What do you need to do to enter with a chance in being one of the lucky 24? Simply fill out this survey and the team will get back to you. In all honesty, we'll be attending should the pub crawl turn out to be true.

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Although we'll be in New York City tomorrow doing a live blog of the whole Windows Phone 7.5 sneak peek, Microsoft just put up some info about it as well for those of you who can't be there in person (which we imagine is like, all of you).

We're not sure if they're streaming the event, though it sounds like they are. If so, you'll want to go here to their Windows Phone newsroom: http://www.microsoft.com/presspass/presskits/windowsphone/

Of course, we'd recommend that you have one tab for them and one for us, since we'll be giving our thoughts on the news as it happens. Plus we'll be there afterwards for any device hands on (rumors of prototypes being there) and after-the-event fun.

Needless to say, it should be cool to see those "500 new features" (some of which are listed here). Be here at 9:45am EST.

Source: Windows Phone Blog

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24 Hour WP7 Hackathons in UK

We have learnt of some fantastic news for any England based developers (abroad too if you can get to the events by March) with two local hackathons based solely on Windows Phone 7 development. The one-day events - which are entirely free – are built on the previous successful DeveloperDeveloperDeveloper sessions that focused on developers learning, interacting and sharing unique ideas in a relaxed and informal atmosphere. The event is hosted in Manchester on March 18th, with Birmingham following on the 25th. Both beginning at 18:00 (6pm) on a Friday.

The events have one single goal: to get as many apps ready for Marketplace submission as possible (within the 24 hours), while having fun along the way, learning tricks and networking with fellow developers. As mentioned on the official website, one should attend if:

  • You’ve got a great idea for an app and need help getting started
  • You’re building an app but need help on implementing some features
  • You have an app that’s nearly ready and need advice on how to get it through the Marketplace submission process
  • You want to collaborate with other WP7 devs and contribute to the creation of open source libraries, controls or components

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For those who wanted a recap on that Microsoft Backstage event that happened yesterday, it may be awhile.

The video chat event, hosted by Xbox guru Major Nelson and focusing on the new Xbox LIVE + Windows Phone 7 gaming, evidently crashed due to too much interest. Hey, too much is better than too little!

As of right now, the video is not up, but we expect it sometime "this week" which is quickly coming to an end. It also seems from Nelson's other tweet that they may do the whole event again, so everyone can join in?

We'll keep you posted.

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