ny times

We posted yesterday about the new New York Times app for Windows Phone coming out. Today is that day as the app has been released to the Marketplace.

Featuring a re-design with some new features the app is considered to be a re-launch for the Times. While you benefit most if you have a subscription, the latest headlines and videos are still free.

  • Live Tile Integration - users can pin any of the sections and blogs as Live Tiles to quickly see the latest headlines at a glance
  • Pivot Navigation – users can see articles, videos and blogs in each section
  • Cloud Integration – users may save articles to the cloud for access from multiple devices
  • Updated and refreshed design
  • Improved performance and fast application switching

You can pick up version 2.0 of the Times here in the Marketplace.

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The NY Times official app version 2.0 for Windows Phone

If you're a fan of the "Old Gray Lady" aka the New York Times (www.nytimes.com), you'll want to make sure to grab version 2.0 of the app which should be hitting the Marketplace soon. The official NY Times app for Windows Phone came out last July 1st and hasn't had an update until now.

The app has had a nice revamp with the latest version, bringing it up to date with some of the latest functionality in Windows Phone. We've been running it a couple of days now and really like the added performance, new scrolling and video feature which lets you watch special clips of certain news events and cultural pieces. Here's the full changelog of what's new:

  • Live Tile Integration - users can pin any of the sections and blogs as Live Tiles to quickly see the latest headlines at a glance
  • Pivot Navigation – users can see articles, videos and blogs in each section
  • Cloud Integration – users may save articles to the cloud for access from multiple devices
  • Updated and refreshed design
  • Improved performance and fast application switching

Of course the only downside is the "pay wall" for some articles--while you can get the latest headlines and videos for free the rest will require a NY Times membership. But even for free the app is worth taking a look at and a must-have if you already subscribe.

    

We'll have a more full-featured review coming up a bit later when the app hits the Marketplace.

Full press release after the break...

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If you used 'Browser Plus' or the photo-sharing app 'Bubblegum', two of our favorites around here, then you've used programs developed by Microsoft employees on their spare time. In this case, 'Browser Plus' was written by Sriram Krishnan and 'Bubblegum' was written by Sriram and his wife Aarthi Ramamurthy, on their honeymoon. (Aarthi recently announed her departure from the company).

But what makes that dynamic so unique is that these engineers (and over 3,000 others) were able to write these apps in their spare-time and profit from their work. That's different because usually software engineers are encouraged not to work in their spare time, since their ideas and creative energy get company priority. In other words, this was a big shift for Microsoft who went from discouragement to literally throwing pizza parties and openly promoting their employees work.

The change is due to the effort of many on the WP7 team who pushed for allowing employees to work in their spare time and to make money from it. Now we're starting to see the results from the reversal and truth be told their seems to be a re-invigoration behind the company and its employees, something that Google learned awhile ago (they still allow 20% of their employees' paid time to be devoted to personal projects). To that end, we say to everyone at Microsoft, keep up the good work.

Read more at the NY Times and check out Sriram's blog here. Finally, we wish Aarthi good luck with her new pursuits!

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