promotion

Nokia has posted episode 5 of the 'Little Amazing Show', which is shot in Paris and focuses on happiness. A pretty neat stunt was on Parisian street, where bubbles flooded the area and excited the public with contagious smiles. The video is perfect media for a rainy day, or to simply lighten the mood. Nokia really is going all out with marketing and advertising, and these video montages compliment their efforts.

Be sure to check out the previous episodes if you haven't already:

• Episode 1
• Episode 2
• Episode 3
• Episode 4

Source: YouTube (Nokia)

Either the folks at Nokia Germany have lost the plot, or they've come up with an ingenious promotional stunt. They've put Lumia 800s in ice. Yes, ice. In the above video, you'll witness the frenzied public attempting to bash, melt and shatter the ice to release the handsets (which are hopefully just props). Should they free the Lumia 800, the winners are presented with one to take away with them for free. Really cool advertising there (pun intended).

Source: YouTube (Nokia), via: My Nokia Blog

Looks like Microsoft in conjunction with Fujitsu and their IS12T have launched a nice little media campaign in Japan. Focusing on two train stations, Shinjuku and Akihabara, with the former being the busiest in the world with 3.5 million travelers a day, they have managed to create a hands-on booth as well as plastering the walls with that familiar red logo. At the booth, you can play with the IS12T in addition to the Kinect, giving the daily commuter a bit of respite in between travels.

Certainly a good sign to see Microsoft stepping up their visibility on that country. See more photos at Nanapho.

We previously touched on Paris being the next location where a giant Windows Phone is to be constructed, just like the event in New York last month. Today, we've got an idea of what the setup looks like. In the photo above we can clearly see the erected display (behind a tree) with what appear to be demo stands situated just in front. Luckily this is in France, since here in the UK the health and safety baboons would not like the event being that close to a main road.

The massive structure (as well as everything else that's planned) will be unveiled this evening, and will run on for 10 days in Champs Elysées. Professeur Thibault speculates that the Nokia Lumia 800, HTC Radar and Acer Allegro will be on display.

Source: Professeur Thibault

This is certainly an odd observation, but yes it appears Optus, an Australian carrier, has got their Samsung Omnia 7 packing Symbian according to promotional material (see above). Obviously this is a simple error when creating the sheet, but it's amusing to see the Metro UI being displayed with Microsoft Office and Xbox functionality, powered by Symbian. We bet the folks at Optus are having some giggles behind the scenes.

Source: WinPhoneXAP, thanks Gaille for the heads up!

Who say's Microsoft isn't being creative or trying to market Windows Phone? On Monday they put a 55 foot giant Windows Phone in Herald Square, threw two hit parties and now there's an official Mango-truck making the rounds of AT&T stores.  From site fan electricbopeep, who was kind enough to send us these pics:

"After I recovered from the pleasant shock of such a sight, I asked the driver for the details. According to him, the truck will be making stops at ATT stores to celebrate the release of Mango hardware. The truck is serving mango-inspired street food to get everyone in the Mango spirit. Definitely more evidence of Microsoft's big marketing push - what a difference a year makes!"

Agreed. Microsoft is not only promoting their OS, they're doing in unique, eye-catching ways. We applaud. Heck, we saw the Radar 4G commercial on Xbox-Hulu last night too. Refreshing change and we're hoping to see even more from Microsoft in the coming weeks.

By the way, you can follow the Mango Truck here on Twitter: @CafeMangoToGo and see where they will be next!

We recently covered Nokia launching their Arch promotion stand in the new Stratford Westfield shopping centre. We popped by today to take some photos using the Nokia Lumia 800, so feel free to gander at the three shots in this article. Not only do they display how serious Nokia is with promoting the platform, but also how decent the camera is too.

Check out two more shots after the break.

Microsoft's Windows Phone developer team is offering a splendid deal for developers to get promotion and advertising for apps with up to seven apps being featured in campaigns funded by the team. Apps will be located in banners published across the MSN network of web properties, featured in the Marketplace for a single day, and receive potential PR promotion.

Unfortunately, to enter you must be a registered App Hub developer and reside in the U.S. Simply publish your app on the Marketplace and fill in the registration form found via the link below. Deadlines for the programs:

• 25/10 – For December 2011 campaign consideration
• 16/11 - For January 2012 campaign consideration
• 22/12 – For February 2012 campaign consideration

Head on over to the campaign to register your apps with selections being made on the following criteria:

• Originality & innovation: Uniqueness of idea
• Consumer friendly: Easy to use and engaging
• Look and feel is consistent with Windows Phone 'Metro' user experience: e.g., panorama display
• Integration of App Connect when relevant

Source: Advertising Campaign