rally

Did Apple's announcement help Nokia buy time?

Just over one week ago as Nokia took to the stage to announce their new Windows Phone 8 devices, their stock value dropped 16% in a single day upon the news. To many of us, this was confusing if only because the devices themselves really seemed great—but the problem was (and still is) the uncertainty created by not announcing price and availability.

We had an excellent analysis of the situation by our own Chris Umiastowski and noted how this was probably temporary and not warranted.

Since that time, Nokia’s stock has slowly climbed back up but there was another hurdle in the distance: Apple’s iPhone 5 announcement. The anticipation was if Apple announced something truly groundbreaking—revolutionary instead of evolutionary—it would further damage perception of Nokia to investors. The iPhone 5 is already one of the top selling phones in the world and it just got way better? That’s bad if you’re betting on Nokia.

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Nokia's stock is on the rebound

We don’t normally cover too much when it comes to company stock but Nokia was an interesting case only because it dropped so low in the last few months. In fact, it dropped to its lowest price ($1.63) in 15 years and made some investors edgy—after all, if you go too low the company becomes financially meaningless and can get de-listed.

Nokia though was always a mixed bag with analysts noting that Windows Phone 8 could be its savior because the company can be unleashed with limitations on hardware lifted. Combined with the drastic cuts in the company, which unfortunately translates into layoffs, investors are now coming around....

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Nokia has already showed off their exclusive ESPN sports hub at Nokia World, and now they're set to offer World Rally Championship fans an app too. This free app will enable Nokia users to keep track of the latest happenings of the event, calendar, maps and videos. This should not come as a surprise since Nokia announced a partnership with the FIA WRC, and is also a listed sponsor.

Nokia owners can download the WRC Live app from the Marketplace for free.

Source: 1800PocketPC

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We've seen Windows Phone in space, now we can see it being used in a full on rally race. Evidently, 10 cars in the Rallye International de Bourgogne for 2011 will be sportin' a Windows Phone with custom GPS tracking software. Reason? So you can follow where the cars are on the live Bing maps, of course. Granted, there are a 120 cars involved, so 10 is but a drop in the bucket, but with distributing the phones according to  "the top seed in the back of the pack", there should be a relatively even distribution amongst all the racers.

The race evidently will run for two days and instead of having the phones plugged in (what, no cigarette lighters in rally cars?), the phones will be running with the screen off and all services turned off except phone and data. The phones are reportedly HTC Mozarts running NoDo (guess they couldn't get dev unlocked).

Anyways, it sounds like a cool use of GPS, Windows Phone and custom software by Vivien Chevallier and we look forward to seeing how the whole experiment works out.

Read more at MonSmartphone (French) and follow the race here with the Live Map. (Thanks, Michael B., for the heads up!)

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