The Windows Phone Store (previously the Windows Phone Marketplace) has been growing at a fairly steady rate since the platform launched back in 2010. The number of apps and games available to consumers to download (both free and paid) is still increasing, and the platform has passed the 100,000 app milestone.
Since Windows Phone is a smaller ecosystem than both iOS and Android, is it worth investing in app and game development? According to data from EEDAR's 2012 Mobile Syndicated Reports, Windows Phone is actually a valid option for developers when it comes to monetisation. According to the reports, Windows Phone users spend more funds in the Store than users on competing platforms.