Strategy Analytics

Global mobile phone shipments rise with Samsung leading the charge

Windows Phone News

By George Ponder, Friday, Jul 27, 2012 at 11:24 am

Strategy Analytics is a global research firm out of Boston that studies various market trends. According the Strategy Analytics latest research, global mobile phones (which includes our Windows Phones) grew 1% annually to reach 362 million units shipped in the second quarter of 2012. Leading the pack was Samsung with 26% of the marketshare or 93 million mobile phones shipped world wide.

Nokia experienced a decline of about 1% but still was strong enough to come in second with 23% of the marketshare or 83.7 million units. Strategy Analytics Executive Director, Neil Mawston, notes:

"Nokia’s Windows Lumia family of smartphones has made a relatively encouraging start, but shipments are not yet high enough to offset rapidly fading volumes for its Symbian platform."

Keep in mind that this research looks at all mobile phones from the feature phones to the smartphones. So how do smartphones shake out in the research? According to a separate Strategy Analytics report on smartphones, global smartphone sales grew 32% annually to reach 146.1 million units in the second quarter of 2012.

Nokia’s cumulative shipments of the Lumia outpaces the iPhone and Samsung…back in 2007

By Daniel Rubino, Friday, Jul 20, 2012 at 2:56 pm

Nokia has reportedly shipped 6.9 million Lumias

Sales numbers and estimates are always a tricky thing, especially when you don’t have concrete numbers to work with. We also tend to boast the good news and downplay the bad so with that caveat we’ll provide you the latest in “market analysis”. Don’t worry, this one is mostly good.

Strategy Analytics is making quite the name for themselves this day if only because they tend to buck the trend when it comes to Nokia and Windows Phone. In their latest report (available here to subscribers), they claim that Nokia shipped (not necessarily sold) 6.9 million Lumia Windows Phone since its launch in Q4 2011 and up through Q2 2012.

Nokia’s price drop of the Lumia 900 was not a sign of weak sales, the media has it wrong

By Daniel Rubino, Wednesday, Jul 18, 2012 at 9:09 pm

Although we cheered at Nokia dropping the price of the AT&T Lumia 900 a few days ago, many detractors in the tech media looked for a negative angle to the story, resulting in some damning headlines this past week.

What was the other tale they were spinning? That the Lumia 900 must not be doing well—after all, why would Nokia (and AT&T) cut the price “so soon” after launch? Forgetting the fact that “so soon” is exactly 3 months or we’ve seen price drops after launches before. That didn’t stop various media outlets like this example which boasts