surface

Santa's here - free gifts for everyone

Microsoft has announced at an internal event held in Seattle that employees at the company will be receiving a hardware package which includes a PC refresh, Surface tablet and Windows Phone. GeekWire reports the company is looking to accelerate the refresh cycle for Employee workstations to take full advantage of Windows 8. 

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Yesterday, Amazon announced new Kindle devices one of which may give Microsoft's Surface RT a bit of competition. The Kindle Fire HD 8.9-inch is due to ship on November 20th and start at $299 and top out at $599 (64GB 4G LTE model).  The Surface RT is rumored to become available at the end of October and pricing is still a mystery.

The Kindle Fire HD will sport an 8.9" 1920 x 1200 touchscreen at 254 PPI (there's also a 7" model that starts at $199). The tablet is powered by a TI OMAP 4470 processor and Imagination SGX544 graphics engine. You have a few options to choose from with the Kindle Fire HD 8.9-inch. There is the 16GB and 32GB models with Wifi as well as 32GB and 64GB models with 4G LTE.

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“Microsoft is not, and never will be, a hardware company.” That’s according to Charlie Kindel, former Windows Phone General Manager, who spoke at an event at ThinkSpace in Redmond last night. Referring to Microsoft’s Surface family of tablets, Kindel notes that sales will be a small fraction of its business in the PC industry as a whole. But didn’t we already know this?

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Looks like Microsoft might be trying its hand at a viral advertising campaign in the lead up to the release of its Surface tablet.  The advertising, in the form of hipster compatible urban art has been spotted in a couple of locations such as the one above in Brooklyn. The pseudo graffiti seems to continue with the imagery we first saw at the Surface reveal.  The theme is of an elegant two-part diagram, depicting tablet with detachable keyboard.

The Surface device is going to be big news for Microsoft on a number of levels. Surface is not only going to be the first Microsoft designed computer, it will be the poster child for Windows 8. When we see the new OS advertised and demoed, we can be pretty certain it will be on a Surface tablet. We’re expecting a marketing tsunami with the combined Windows 8 and Surface product launches. 

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Microsoft all of a sudden loves cyan & magenta, we wonder why. Oh, right...

Throw this under just observations we’ve noticed in the last few months with some of Microsoft’s new hardware but it looks to us like they are adopting some of Nokia’s more bold design efforts.

The latest being the usage of cyan and magenta for some of their hardware, like the Microsoft Wireless Mobile Mouse 3500, which gained two new Nokia colors this week.

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In a recent interview with Bloomberg, David Schmoock who's head of North American operations for Lenovo, gave some fairly specific pricing points for both Windows 8 tablets and the more consumer-focused RT variant running ARM processors. It's the most specific data on pricing that has been presented so far on the new but elusive Microsoft category.

There has been some wild speculation as to how much these Windows RT tablets would cost with Surface proving to be the focus of some of the more controversial pricing 'guestimates', going from thousands of dollars to just $199

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Microsoft will be unveiling its Windows RT Surface tablets this coming October with a price tag of $199, according to an Engadget source. Microsoft first unveiled the Surface family of Windows tablets earlier this year, and pricing rumours have been flying all around the room. The tipster reportedly revealed details from a session at Microsoft's recent TechReady15 conference and notes that the Surface Windows RT tablet will launch on October 26th.

Should Engadget's source be correct, this will definitely put the Surface on the map as an affordable tablet experience compared to competing Android and Apple offerings. With the low-end Windows RT version sporting 32GB storage, Office 2013, a variety of connectivity ports, and weighing in at just 676g, $199 would be an excellent launch price. For comparison sake, the Apple iPad 2 starts from $399 for the 16GB WiFi model (or $499 should you desire the new Retina iPad). Too good to be true?

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Say what you will about Microsoft and Apple but the two companies either appear to be the only adults in the room or alternatively, they have formed an alliance against Android. Or maybe both.

Evidence has come forth in the Apple-Samsung trial that the former has licensed so-called ‘design patents’ to Microsoft, which indemnify them against lawsuits from Apple over their Windows Phone and Surface tablets. This may partially explain why Apple was trying to collect patent royalties from Samsung in their late 2010 offer to the company.

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Microsoft has so far been rather coy when it comes to the actual performance characteristics of their forthcoming WinRT tablets. That’s to have been expected due to the new ARM requirements but many have wondered how frugal with battery and weight a Windows RT tablet could really be.

Windows on ARM devices are designed to compete with existing tablets currently available in the market. So far the iPad has been leading the way with great all-day performance and setting the bar for its competition. The good news is some of these initial performance specs look good, even when based on non-final firmware.

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For a long time, Windows Phone users have speculated about the possibility of a Tablet based on the OS. It never happened, but even now, I’m left wondering if Windows Phone is the more capable and desirable portable computing experience.

Microsoft are on the cusp of releasing Windows 8 and with it we see the software giant plunging head first into the world of true mobile computing. They have dug in deep and hammered away at the core of Windows to enable new, mobile orientated computing experiences. At the same time we also have Windows Phone 8 getting ready for primetime. Windows Phone is now reaching its first major upgrade, and it's about to fully mature.

Given the right form factor it's an OS that could work better as a tablet than Windows 8, and here is why...

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Frank Shaw, Vice President of Corporate Communications at Microsoft, published an interesting article on the official blog today. The post details how Microsoft has been running what appears to be a sprint with consecutive releases of Windows Phone updates, Windows 8 previews and the desktop OS recently hit RTM. Things are going well at Redmond, which is painting Microsoft in a completely different light to what consumers are used to.

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Images of a Sony Android tablet have been leaked on German news website Mobiflip. According to the slides, if they're anything to go by, the Sony tablet looks incredibly familiar, almost as if we've seen such a design previously. The Microsoft Surface range of Windows 8 tablets were unveiled earlier this year and sport the same look with a keyboard built into the cover. This Sony tablet, branded as "Xperia Sony Tablet", will sport a number of improvements over the current Sony Tablet S.

There is one noticeable difference between the cover seen on the Surface tablets and on this possible Sony product. The cover -- while sporting a similar keyboard -- appears to wrap around the device, as opposed to clipping on the side. Also, Sony's cover will fold back to form a kickstand, eliminating the requirement for an extra accessory. Think a Microsoft-Apple hybrid.

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Microsoft has, in a round about way of doing things, may have unintentionally announced that the Surface tables will become available on October 26th. In a filing with the U.S. Security and Exchange Commission, Microsoft states:

"The next version of our operating system, Windows 8, will be generally available on October 26, 2012. At that time, we will begin selling the Surface, a series of Microsoft-designed and manufactured hardware devices."

According to the original announcement from June, this would be the WindowsRT version of the Surface with the Surface Pro making it to market about 90 days after the WindowsRT hits.

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We updated yesterday's story on the Microsoft Surface Tablet price possibly costing more than $1,000 but wanted to make sure the update got out. For those who didn't catch the original story, Swedish website Webhallen.com listed the Microsoft Surface tablet at a price of 6990 krone (about $1,160 US) with Fourth Quarter 2012 availability.

This took us (and everyone else) by surprise because earlier speculation had pricing in the $399-599 range.

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Although Microsoft’s MIX conference is now kaput the plan was to merge that dev conference with the bigger, more exciting BUILD event. And today, Microsoft has announced BUILD 2012 is a go for October 30 through November 2 at home base, Redmond, Washington.

The timing is of course perfect—Windows 8, Windows Phone 8, Surface, new Xbox updates and more. You almost get the feeling that Microsoft has been planning to sync all of this together for one big explosive event.

Registration opens August 8th at 8am PDT, so make sure you sign up and book your flight for what’s sure to be an exciting few days—especially since it overlaps with Halloween.

We’ll of course be there with our A-Team for live coverage and analysis should you not be able to make it.

Read more at Buildwindows.com

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Swedish website Webhallen.com is listing Microsoft Surface tablet pricing on its site. If these details are correct then pricing would be substantially higher than previously thought. Of particular interest here is the cheapest Arm based WinRT device, a 32GB model, showing up costing around £648.00 or $1000.

It had previously been suggested that WinRT tablets would be priced relatively in line with current ARM based tablets. If we were to rule out Android tablets and aim at the higher end iPads for a price guide then comparatively, the Surface is going to be much more expensive. Currently you can pick up a 32GB Wi-Fi only iPad for about £479.00 or £579.00 for the 3g variant. In either case, that puts the Surface well above the current market leader. Even if the Surface device is to be 3g enabled it would still be £70 more expensive in comparison. It has been rumoured that the Surface is not 3g capable, if that’s the case then the price gap leaps to £169.

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In addition to Microsoft's Surface line of tablets, which were announced back in June with great fanfare, four other major device manufacturers will be releasing their own Windows RT tablets later this year. Asus, Samsung, Lenovo and Toshiba have all signed on to produce Windows RT tablets.

Microsoft took a very measured approach to selecting what OEMs would be allowed to produce the first generation of Windows tablets, according to the Chinese Economic Times. The three Windows RT ARM chipset manufacturers, Qualcomm, NVIDIA and Texas Instruments, were limited to partnering with up to two manufacturers.

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Mark Osborn, creator of the Windows Phone app Articles for Instapaper, is just in the process of uprooting from the UK and moving to the the US. We had been in touch with Mark for a while as he had shouted me on twitter to tell us about his Instapaper Client for Windows Phone.  For those not familiar, Instapaper is a free web service that lets you save web pages and articles to read later.  With Articles for Instapaper, you can tap into your Instapaper account from your Windows Phone to read your articles.

We were just in time to catch him before he headed off to frolic in Europe one more time before he left and had the opportunity to sit down, drink too much coffee and chat about the old, the now and the next.

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Could Microsoft make a Surface Phone? Not likely

We've re-published a number of concepts in the past when it came to guessing what designs Nokia had up their sleeves for Windows Phone, or how Windows 8 tablets could look like. Fortunately for consumers, Microsoft decided to smash the latter and unveil their Surface range of Windows 8 tablets to compete with the iPad and Android counterparts. So we now switch back to the phone, and with Apollo on the horizon what could we see if Microsoft and RIM made a Windows Phone?

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Andrew Kim, currently attending the Art Centre College of Design has completed what I can only describe as one of the most compelling Microsoft rebranding exercises I have ever seen.  Andrew explains clearly, not only what he thinks is wrong with the current Microsoft picture but goes on to design it. And what a job he does.

Whilst Microsoft is on the tipping point of bringing together its whole eco system there remains a problem, image. Those that remember the launch of Windows 7 should know to what I’m referring. Microsoft has an often-confusing marketing message, that video, um, where they had the party to celebrate the Windows 7 launch says all. I am certainly not looking for a repeat of that! Now that Microsoft has some amazing products and the Metro UI to shout about, it is time they had a good think about a serious ‘reimagining’ of their company-wide image.

Whilst the name Windows is strong with consumers, the branding simply does not match. Andrew shows how they might be able to re-assert themselves as ‘bringers of tomorrow, a company that seeks to push our world forward though progress through technology. I see branding & marketing message as Microsoft’s next major hurdle. I feel that whilst the new Windows Logo is nice, it is not without problems, I personally also find it a little uncomfortable visually.

Andrew has deconstructed the very notion of a Windows logo by looking at how real windows look on something like a tower block in a big city, no they don’t look like windows. His ultra-minimal, logo the “slate” is born and is fully compliant with the story of Metro. Bravo!

Interesting just how good this new logo looks, both as a window showing a glimpse of a space age future, and for how smart it looks on both Windows Phone and brand new Surface Tablet/Slate. The level of thoughtfulness and attention to detail in his exploration is inspiring. The Office rebrand is actually just two ‘slate’ logos together. I like this too, symbolic of the software and hardware working together to form a whole functional unit. Whatever, I love it.

Andrew doesn’t forget Microsoft’s most accomplished design, Windows Phone, it already has the design chops to compete on its own, Andrew simply embellishes it with some snazzy alternative colour schemes and how that could look with his ‘Slate’ logo. I think the overall effect is stunning.

I would like to hear what you think of this Microsoft rebrand. Is it just crazy or is this guy onto something?  

Source: Andrew Kim

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