Even older games are getting rebranded
Microsoft sure has been doing a lot of rebranding lately—from Outlook.com to Microsoft Store to getting rid of “LIVE”, the purge has been subtle but in our view, effective.
That trend is now continuing, especially with “LIVE” as the Windows Phone team is excising that phrase from current Xbox LIVE Games for Windows Phone. The trend started weeks a go with Shoot1UP and since then, three more titles have the new look and name: Xbox – Windows Phone.
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