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Thom Gruhler announced as Corporate Vice President of Windows Phone Marketing

Thom GruhlerMicrosoft announced today in a press release that they've appointed Thom Gruhler as Corporate Vice President of Windows Phone. Gruhler, who moves over from the McCann Worldgroup where he served as global managing partner of Telecom & Technology, will bring both knowledge and experience to the platform to further develop relations.

At Microsoft, Gruhler will lead advertising, marketing and communications activities for the Windows Phone Division. He will also work closely with product engineering teams and telecommunications partners.

I"m excited to be joining an outstanding team at Windows Phone that has built an amazing product, which is starting to turn heads in a very competitive market. When you put a Windows Phone into someone's hands they love it, which is the ideal place to start as a marketer. I'm looking forward to working with the team to build consumer awareness and excitement for Windows Phone products and the overall brand"

Gruhler led a team of agencies that were responsible for the iconic "Can you hear me now?" Verizon marketing campaign that resulted in positive growth for the carrier.

We look forward to see what Gruhler can bring to the platform, for both consumers and the Windows Phone team.

Source: Microsoft

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Comments

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EAA575 says:

Charlie Sheen??

EAA575 says:

But in all seriousness I'm looking forward to what he has in store for Windows Phone :)

Shadow 024 says:

Maybe we can start #winning ?

karelj says:

Free Windows Phone with your first order of cocaine and hookers!

DavidinCT says:

ok, if that is what it takes :) When can I get my Lumina 900 on Verizon ?

He doesn't look like Charlie sheen

Dormage says:

Well it can't be much worse then now can it?
M$ marketing was pritty bad...

Big Supes says:

MS have had a long overdue shake up in the marketing department. Looking forward to seeing a fresh perspective.

lippidp says:

This is probably a new position. MS knows WP is half-baked. The big push will come with WP8 when the phone will be good for both consumers and business people. Right now it's consumer focused. They've admitted as much.

And iOS isn't? You can't even change the user agent in the browser or toggle between 3G and 2G

montel1978 says:

Microsoft need some serious marketing makeover. I hope he can help, Nokia is doing a great job in Europe but Microsoft needs to step it up.

DavidinCT says:

Maybe there will be a big push to give carriers with one or 2 devices more devices to chose from...
WTF verizon, I am talking about you.....

mjrtoo says:

Hard not to succeed when the normal marketing is zero. Hopefully he makes changes really quick!

schlubadub says:

Now on to replace Balmer! The loud-mouthed sweaty guy isn't exactly the best image for MS.

mjrtoo says:

Agreed, can't pronounce words correctly either. He gives me the used car sales feeling...

danzinho16 says:

We need Mr. Gates back.

Ticomfreak says:

Developers Developers Developers

mrolympia74 says:

Im happy to here things are headed in a different direction. Hopefully a good one

WP7_Lover says:

Definitely glad to see some new blood in there.  I think even modest advertising would be better than what's currently going on.  Nokia has really been pushing, but they can't do it all.

based_graham says:

Microsoft neesd to express their culture that is wjhat they need to do.

HD7guy says:

In the States, Microsoft, all the manufacturers, and T-Mo should get together for a single coordinated effort involving at least two phones for each demographic. (I chose T-Mo because in my market that is the carrier doing the most WP marketing.)

The resulting sales and marketing collaboration is small enough that all parties involved could afford the seeding. Once in motion, market forces drag the other carriers kicking and screaming to the party.

Sure, easy for me to say this is what it'll take. But look at Europe. Their carriers are putting ours to shame. Ours are simply in the way.

SmoothDog says:

I just hope Microsoft doesn't put the handcuffs on him and let him do his thing. I think it's a good move. How can it not be anything but positive considering?

aubreyq says:

WP8 is what Microsoft will be pushing all the way. WP7 was a test and us WP7 owners were test subjects :P

Beezie84 says:

Agreed.. I am a very happy test subject, and there will be cake in the end ;)

HD7guy says:

I hope the cake is not a lie.

minton227 says:

Hope this guy can sell some phones.  I've had mine for a year and a half and still don't know ANYONE ELSE who has one.  It's a shame because it's the best phone out there.

mrolympia74 says:

Im sure Microsoft is giving Nokia money to advertise the Lumia line. In a way that would be Microsoft advertising through Nokia