USA Today will incorporate MS Tags
Starting today, USA Today will start using MS Tags in their print edition to help bring their paper and their digital content closer together. Readers will now be able to scan the tags using MS Tag Reader and be directed to digital content including videos, picture galleries, financial and sports info, etc. A press release stated that the paper will feature "at least one" MS Tag per issue.
We’re excited that USA TODAY is using Tag to engage with readers in a more interactive way,” said Bill McQuain, director of Tag Product Management at Microsoft Corp. “Microsoft Tag makes the world around you clickable, and now with the scan of Tag, customers will get a richer, more enhanced experience from the pages of the newspaper.