Why Netflix <3 Windows Phone 7 (and Why You Should Care)
When people talk about smart-phone platforms, the two that stand out to people (for better or worse) are iPhone and Android. There are a lot of reasons for this; usability, ecosystem (apps, services), and just sheer popularity are all factors. It makes you wonder why a brand-spanking-new platform like Windows Phone 7 would get a popular app like NetFlix before one of the two 300 lb gorillas in the room (Android); and if you really think about it, the Windows Phone 7 app was demoed at the Mix conference (March 15-17) before it was available for the iPhone (August 26). So what is it about Windows Phone 7 that makes a company like NetFlix choose a fledgling OS as their starting point for mobile over the more established platforms?
It turns out that the answer comes down to security (ironic, considering this is Microsoft). According to Wired (via @joebelfiore), Android doesn’t offer a secure enough DRM system to make Hollywood happy. With all of the concerns about piracy digital rights, Microsoft has been able to get a leg up on the competition by building Windows Phone as a secure platform.
Now before I start getting hate mail from the Android faithful, I recognize that NetFlix is coming to Android; but the current plans are for limited device support (can you say fragmentation?); not a full-fledged roll out.
So what does this mean to Joe Consumer? Microsoft is making every effort to make app developers happy and successful with Windows Phone 7 as a platform. This will serve to help the Windows Phone ecosystem (apps and services) grow and mature; which is great news for you and me.