The Windows 8 Live Tile experiment in Norway
An interesting video has been published on the Microsoft Norge YouTube channel, which takes place on October 26th in Oslo, Norway. The video shows a team setting up a stage for the popular Norwegian electro rock band Datarock. This platform for the band to perform on is hidden behind a false wall on a street. The band, along with volunteers, will then surprise the general public.
Members of public who pass by will notice music playing within the 'fake' building and see what appears to be a Live Tile on the ground. Should the person stand on the tile the false wall will fall down around them, revealing what's really behind.
The band will be pushed out, as well as a live crowd that magically appears around the unsuspecting victim. Check out the video below to see it all in action.
It's an interesting concept, one that works extremely well on the male wielding a hot dog (see above photo). Fooling members of the public into using Live Tiles that are present in both Windows 8 and Windows Phone 8 is an effective marketing strategy.
Source: YouTube; thanks, Alex, for the heads up!