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Windows Phone Market Share

Windows Phone reportedly grabs 104% Year-over-Year increase for 2013

There’s no question about it really, Windows Phone is the mobile operating system in third place. Ahead of it are Android and iOS. Android is at the top, with most analysts agreeing that it holds north of 70% of the global mobile market share.

A new report from ABI Research reaffirms market share research from the past few quarters and gives us insight into how Windows Phone is doing globally.

What’s the latest for mobile smartphone operating systems? In Q4 of 2013 it’s no surprise that Android dominated, in both number of handsets shipped and market share percentage. Android also saw tremendous growth, but not how you’d expect.

It wasn’t pure Android that saw 137% year-over-year growth in Q4 2013. Instead, it was AOSP devices that went up from 30.0 million units shipped in Q4 2012 to 71.1 million in Q4 2013. That’s the version of Android that manufacturer’s 'fork' for their own purpose, like the Android that runs on Amazon’s Kindle. That means it’s not running Google core services and El Goog isn’t getting the advertising dollars it could be getting. Death of Android? Far from it, but it serves to give Google an incentive to reel Android back in a bit and gain more control.

Smartphone Market Share Q4 2013

According to the report from ABI Research, Windows Phone actually fared pretty well. It grew 104% year-over-year for Q4, which means a year ago it shipped just 5.3 million devices and this past year it did 10.9 million in the same quarter. Not bad, but still not close to the 51.0 million iOS devices shipped by Apple in the same quarter or Android’s 221.5 million (150.4 million for Android and 71.1 million for AOSP devices).

Still, the research does back up the claim from Microsoft that they sold twice as many phones in this past holiday period. Most current estimates put the total number of Windows Phone handsets at around 50 million. That breaks down to 12 million running Windows Phone 7.x and 38 million running Windows Phone 8. Those are for devices in actual use, not sold to retail channels.

Growth is still growth and we’re glad to see Windows Phone pick up steam this past year. Here’s to hoping that the merger of Nokia’s hardware team with the Windows Phone team produces more progress for the platform. That shouldn’t be too surprising since Lumia devices amounted to nearly 90% of all Windows Phone devices in Q4.

Source: ABI Research



There are 206 comments. Sign in to comment

Jas00555 says:

Woohoo! Were 4% now! Time to pop the champagne.

4Tiles says:

Lets take this one step at a time. First Symbian/Bada, then BlackBerry, then iOS. iPhone is now selling about 35-40M a quarter and Windows Phone is selling about 10M and growing fast. The iPhone-WinPhone gap is closing more and more each year.


4look4rd says:

So what? The iPhone is a $600+ device, and you comparing this to the sales of $100 devices. WP will only be serious threat to once its market share rivals Android's.

elmacho says:

Actually having the market share of the iPhone will be more than enough to get developer attention,which would definitely transalate to a surge in sales


No, it won't.  The surge in sales is focused in Europe and Asia, but the majority of developers are in the US. This is why we get apps behind other platforms, or they're region locked to the US.  Either US sales need fo pick up, or international developers need to hit the scene.




sundawg#WP says:

Agree.  But as we get closer to iOS and global development grows more and more, this US-centric app world will get smaller and smaller.

Spicymikey says:

I agree.  Take off the rose colored glasses folks.   Sure this is good news in and of itself.  It even shows we are gaining ground on Android if we exclude all the devices like Kindle Fire, etc.   But it also drives home the fact that WinPhone is a third player in theory only.   They are are distant third and of no threat to the top two right now.   They are more a threat to Blackberry, and will probably be so for many years to come.   

God love em, but MS has just not been able to move fast enough to make the product a true third choice for most people from a feature perspective.   Without Nokia these last 18 months the product would possibly even have lost users from 2013 Q1.   And that's the real sad truth.    Maybe new leadership this year will show a change.  

Strangis says:

Most every metric shows that despite the Android surge,iOS users still spend more on apps, on a per user basis.

Similarly, every metric I've seen posted shows that WP users are about as willing to part with money for apps as iOS, far more than with Android. Cross platform developers who depend on app revenue would be wise to consider WP as an option.

Well I think winphone people and IOS with the way the ecosystem is spend more. Android has black markets and many people hack.

ymcpa says:

this is exactly how android started. selling cheap devices and building marketshare. Apps are the most important thing on a platform. once ther is enough users, the makor developers will port their apps to wp. once you have this, you can sell high end phones and consumers will buy them knowing that they can get any app they want.

k0de says:

Agree! I am like you. I believe in this also.

Blazers2012 says:

If by 35-40 million iPhones being sold per quarter you mean 51 million ( then yes. 

ScottieNooo says:

That is a release quarter, everyone rushed to get the 5s. the other three quarters will be much lower and marketshare will slump until a new release next q4 and will surge again getting all that share back. What will be interesting is if larger screened iDevices will grab android users as the market has spoken.....

Bloobed says:

I think the focus should be reaching the userbase of Symbian before any talk of iOS or Android.

blackhawk556 says:

Yes! We can all rest now. The war is finally over :)

Pirate Arr says:

Lol. Nice

Posted via the WPC App for Android!

4Tiles says:

Microsoft should be focused on making deals with these forked AOSP device manufacturers. Try to get Bing, IE, MS Office, Outlook, Skydrive, Skype, Xbox Music/Video, SmartGlass pre-installed on as many of these AOSP devices as possible. I know that Bing is the default search engine on Amazon's Kindle Fire and those are the types of deals MS could use to win consumers over to their platform.  

That's brilliant, actually!

elmacho says:

Would never happen though,because most of these manufacturers unlike Amazon don`t have the money to afford such deals(why would they fork android?) unless of course MS suddenly decides to give software for free which i do not see happening in the near future

adrian1338 says:

you don't pay Microsoft to add SkyDrive or bing your asop

a5cent says:

Very good idea.

iSingBass says:

Sure enough... first commenter gets it wrong and griefs publicly. (EDIT: I was wrong. He's pointing to current market share.) Read carefully: 104% increase means more than double year-over-year.
Unless it was sarcasm--in that case, hehe. :)
Really this is not bad news.

Jas00555 says:

Sure enough... Isingbass completely misunderstands what I wrote. I meant 4% market share not a 4% increase.... Duh.

Ixolite says:

Actually, he means total market share.

iSingBass says:

Got it. Sorry about that. It just seems like there's so much negativity/cynicism around here lately. Well, actually it's been worse. Anyway, I had that beat-down coming to me.

wpn00b says:

Lol, you took it very well. Bravo!

Cellus13 says:

I feel you. I wish our growth would come a little faster...

Blkacesvf41 says:

Uphill battle, but moving in right direction.

rodneyej says:

It's gonna get even steeper if they keep selling devices like the 1520, and all it's bugs... What's up with all the random resets??

sepatown says:

You must have a faulty 1520, I've had zero random resets on that phone.

rodneyej says:

Yeah, there's a lot of faulty 1520's out there, apparently.

RyanAMG says:

I was getting them on my 929 after the app folder was installed. Removed and problem went away

rodneyej says:

Really❔❔.. I had like 3 within a hour today...

RyanAMG says:

Do you have the folder app still installed?

cracgor says:

I have new 1520 and do not have random resets even with app folder.

cgavula says:

I've had no random resets on my 1520 and I do have App Folder installed.

Shadowscape says:

Mine is fine, have not heard anyone having problems with theirs too, but I'm in Malaysia anyway so... Lol.

absolutshame says:

My volume sometimes locks up on videos, can't change the volume even though the volume controls seem to be fine. I have to reset it to resolve the issue. Also my screen just slides to Bing Search and the screen becomes erratic and nonresponsive. Still love my 1520 though just wish it would stop.

navidee says:

Long way to go, but props to MS for not giving up. I love my WP and will keep buying until they stop producing. I've converted my wife and both in-laws into WP users....mwahaha!

Shadowscape says:

Me too! I converted my parents, coming next are my friends and cousins, next the world!!! Hahahaha!!!

navidee says:

Im trying to convert my dad, but he's a tough sell lol!

cracgor says:

My wife got converted too! Titan to 1020 has been an even more enjoyable experience...not having instagram was messing with her.

Chidoro says:

wife would have had a 1020 already, but it's at&t only. lost sale, plain and simple


You need to convert the businesses, the corps that buy 1000 phones at a time. And without VPN and a file manager, purchasing officers won't consider the Windows phone.

Not surprisingly,  that's why those features are next on the upgrade path.

The US DOD is responsible for better than half of those blackberry numbers.   They're all were authorized to use on DoD networks.  But the native outlook and office are an attractive feature,  after they add VPN and certificates.

The DOD has nearly 100000 smartphones in service. All blackberry or Android.   That's a huge potential for WP.  If they meet the DODs demands.  And they will.

Thats why Microsoft is going the way that they are with both WP and Windows.  Businesses killed  Vista, and theyre threatening to do the same to Windows 8.  Businesses arent interested in spending time training employees on new software, that eats into profits.  

And Microsoft has survived because of them - volume purchasers of enterprise software.   They tell Microsoft what features they will put in.  Consumers will get what they get.






FeedTheShark says:

You are right to a point, but with more and more businesses and even government departments going BYOD it is less relevant than it used to be. 

Dare2Blink says:

Nice, I've converted my father, brother, girlfriend, brothers girlfriend and a couple of other people in the family.

fbendotti says:

Developers Developers Developers

venetasoft says:


Apple sold, in one quarter, more phones than all of WP. That's pretty incredible.

Antluv82 says:

IPhone overrated

Pirate Arr says:

Overrated is a subjective concept but you can't doubt its amazing that apple alone could sell that many smartphones

Posted via the WPC App for Android!

Dare2Blink says:

There is nothing amazing about what apple does nowadays. Back in 2007 yes, but not for a log time. All they do is keep stringing along a huge user base of iDiots that font realize they are basically buying the same phone every year. The rest of the people that buy iPhone are those that just buy whatever they think is popular and don't actually think or research before buys. I dispose people like that

IPhone is pretty much good phone overall, but yes, it is overrated and overpriced.

Shadowscape says:

There are many using the puny little overpriced iphone here in Malaysia, yes they are selling well but I hope to see a change in the future. It's just not worth it to pay so much for so little, the OS is good though, don't really dig the hardware.

elmacho says:


sundawg#WP says:

uninformed buyers.  I'd like to see the trend of how iOS buyers in the US even contemplated another platform year over year.  i.e. zombie-meter

FeedTheShark says:

For most people they will be happy with any phone, iPhone, Android or WP. Once you are comfortable with iOS, why bother changing? Now that WP has managed to make the app gap less of an issue, Nokia/MS need to keep pushing innovative hardware like the Pureview to make people switch. I know a couple of iPhone users who got a 1020 just for the camera. They have found it lacking in apps a bit and a bit fiddly to get used to, but enjoy the camera enough to keep it. It's things like that when the OS's are all very similar and have the same apps that will make the difference long term. Oh, and price.

At a certain point one has to assume you simply underrate it.  It does its job very well for a huge number of people.  The iPhone is not junk.  It is not overpriced.  It is popular.  It works well and is reliable.  It is a very good smartphone and a person could do a LOT worse.


Is it for me?  Hell no.  But I can't look at something that functions great for many people I know and say its "overrated".  Obviously its not.  Its not overpriced either, as the price something is worth is the price the market will bear.  And the market clearly bears the price of the iPhone.

matfantastic says:

Finally someone speaks some sense!

You simply killed the overrated and overpriced words.

Just because people pay what a company wants doesnt mean the product isnt overpriced.  Now if you have another product with the same quality for a lower price then obviously the first one becomes overpriced.

Same goes for overrated. And sadly, Iphone is overrated AND overpriced. Doesnt mean its junk, just mean you can do the same stuff and have the same quality for a lower price with another phone.

Dare2Blink says:

I could not have said it better myself.

In your opinion it is overpriced.  According to 50 million people last quarter, it is not.  Again, the iPhone is not for me, but pricing is determined by what the market will bear, not by arbitrary notions of what is overpriced or not.  The market finds the iPhone to be priced very well, as a result it sells very well.  By definition, it is not overpriced.


As for overrated, again, you are welcome to your opinion.  It may be overrated to you.  But to the tens of millions buying it every quarter, it is not overrated at all, in fact it is exactly what they want, or closer to what they want than any competing device.  Furthermore, if you say 'overrated' you need to quantify how.  Does it perform its tasks as a smartphone less accurately or completely than competing platforms?  If not, how is it overrated?


I worked for Microsoft for many years.  I am very wedded to Windows Phone, Windows 8, Windows Server, OneDrive and everything else in thier ecosystem.  I once spent a lot of time bashing on all things Apple.  But I grew up, I realized that clearly Apple sells something that a subset of the market feels is more important, or better than what Microsoft or Google sell.  Just because it does not work for me does not mean those it works for are foolish or overrating the platform.  It just means thier needs are different than mine.


The iPhone is a fantastic little device.  It does not meet my needs.  But it meets the needs of many people I know and work with.

ScottAB says:

It may be overrated, but it sells, and that gets developers. That is what matters, and is one of the differing factors between iPhone steep growth and WP slower growth.

ItsMcDiddles says:

This is a wp related article, sir. iPhone can stay on that other forum that I don't know the name of.

Posted via the WPC App for Android!

Nik Rolls says:

Ha, the irony of that comment ...

sueha says:

Gtfo with your Android, man :D

Don't forget that all iOS devics are in this calculations including iPads and iPods. Still impressive.

Yeah, totally missed that one actually. That being said, WP was able to sell ~1/3 of iPhone sales in a quarter that included the release of a new device. That's very positive.

Yes I just hope they keep up the speed.

Aashish13 says:

Ipad is junk in front of surface

ScottAB says:

Apple sold, in one WEEK, as many as WP did the entire quarter 4th. The cult of iPhone is strong.

NIST says:

Does the forked version of Windows (CE) out sell the forked version of Android?

NIST says:

Or Windows embedded. Every Point of Sale device, menu board at any fast food drive through, atm machine any register at Target, Home Depot.. etc runs a forked version of Windows. It's got to be bigger than all forked versions of android.

DJCBS says:

Good to see Nokia increased market share in a YoY basis.

What a pity Microsoft decided to destroy that momentum. I'm very curious to see the scenario 1 year from now (or maybe 1 year from the moment Nokia phones disappear from the shelves).

aitt says:

Destroyed how?

blackhawk556 says:

Because they bought Nokia and the word "NOKIA" won't appear on handsets anymore. DJCBS is extremely butt hurt that Nokia was bought by MS.

DJCBS says:

And you're so up your arse that you still say something as stupid as "Nokia was bought by MS".

blackhawk556 says:

You know damn well what meant cry baby.

DJCBS says:

I know I shouldn't expect rational comments from you. And I don't.

Tips_y says:

Nokia D&S has only a few more weeks of life left so I don't know what you are still doing here and why. You are getting to be too pouty and whiney. You should move on to Android and/or iOS already and get outta here!

boxa72 says:

By releasing shit to Android n iOS b4 WP! It is almost like a schizophrenic is running MS, they haven't got the faintest clue wot they're doing! Sometimes they get it right but most times WRONG

DJCBS says:

Nokia is the one giving the face and with the brand power. Outside the US, people are starting to return to Nokia. And then Microsoft comes and puts an end to Nokia phones by buying their employees.
No matter how hard you paint it, OSs don't sell phones. The brands sell phones. "Samsung" is what sells Android. "iPhone"/"Apple" is what sells iOS. In the same way "Nokia" is what sells phones. If "Windows Phone" was selling phones by itself and it wasn't Nokia's brand power to push it, then Samsung and HTC WP devices would sell as well. They don't.
Nokia was forming a nice wave in favour of WP and Microsoft just ruined that. And I won't even go into how Microsoft doesn't really care about WP. Just look at their priority in launching their apps.

Shadowscape says:

HTC and Samsung's WP8 couldn't sell cause they couldn't care less to make good WP8 devices. Nokia made uniquely beautiful phone designs that stands out from the rest of the competition. Nokia made good camera phones. HERE Maps and drive is working great. Nokia apps make the WP8 experience a lot better by filling the holes that the WP8 team is taking their time to fix and improve on. So of course Nokia can sell better than Samsung and HTC's WP8.

But i do agree that brand name sells. But still I'm not giving up on Windows phone anytime soon. Microsoft and Nokia are my favorite companies as I've grew up with them and they have never let me down. This merger is like a dream come true to me.

DJCBS says:

Sure. But if the phones were selling on the merits of WP and not on the merits of Nokia, then HTC and Samsung would sell as well, even not caring about it. That's the point I was making. One has to be blind to not recognize that Nokia is a far more committed OEM. But that's Nokia. If they had gone with Android they would have done exactly the same thing.

There's no merger though. Please understand that. The deal consists basicaly in Microsoft buying employees from Nokia. Nothing else. Nokia remains an independent company and will step down from phone making at least until 2016.

rodan01 says:

Lets say 30% of the people that buy a WP do it because of the Nokia brand. That would be 1.2% of market share, an insignificant contribution. The Nokia brand is irrelevant for the success of WP.

DJCBS says:

Except that percentage is way way way higher. Specially outside the US.
If you think the Nokia brand is irrelevant for the success of WP so far...well, you're a fool.

Ronnet says:

Thats not an insignificant number for WP! Also in reality its much higher. People comment on me having a 'nokia smartphone' not a 'windows phone'. In europe , india and most other places outside of the USA (where WP is growing), Nokia still is a popular brand.

JoRdaNeK says:

This might sound like a lie, but i assure you it isn't, i was a collector of Nokia handsets for some years, especially around the time they were putting cameras on their phones, but somehow a blackberry came into my possession and changed my thoughts about phones a lot, after the boredom had set in i looked at some alternatives and spotted these huge green spinning beauties on what i think was a htc Mozart maybe, i loved the look and caught wind of the Nokia/ Microsoft "buddying up" story, this pointed me to the Nokia Lumia 800, and to this day, I've loved what it entaled, a 720 (which starred in a viral vid that also led to water damage and cracked screen) and now 1020. Conclusion: the OS swayed me back to Nokia

wpn00b says:

For once I agree with you. I don't think its as bad as you say, but I can see your point of view.

Chidoro says:

carriers sell phones then brands sell phones

TeaRunner says:

Interesting but not what happens.  Go shopping for a new phone...

1st decision: Android, iOS, WP, or BB?

2nd decision: Manufacturer. If you chose Android you start with Samsung. If WP, you start with Nokia.

Samsung and HTC don't sell many WP's because their offerings are crap.  Samsung made one decent phone and didn't release it hardly anywhere. HTC's was promoted as a media phone and crippled it with 8 GB of storage. They've boosted to 16 GB after a year but that's still crap with no SD. They both just threw them out there with zero support.

Chidoro says:

1st decision, carrier choice

2nd decision, price

ItsMcDiddles says:

Nokia's market share is down.

Posted via the WPC App for Android!

DJCBS says:

I meant it as "Windows Phone". Because basically, much like "Android" is almost a synonym of Samsung, "Windows Phone" is a synonym of Nokia. So if you write "WP grew 104%" that basically means "Nokia grew 104%"

HansTj says:

"Destroy" = too much assumption. But hey, time will tell.

DJCBS says:

Maybe. But I've heard from several folks working in tech stores that consumers started to back up of Nokia phones after the erroneous announcements by the press of the death of Nokia.

Which is why I said I'm curious to see what the numbers will be once Nokia steps out of the equation. ;)

chrispyogurt says:

While there is growth I believe it's not a sustainable growth for Nokia and even Microsoft. With Nokia's current financial position, they will not be able to continue to support the slow growth of Windows Phone.

DJCBS says:

Any growth of Windows Phone will always have to be made at the cost of millions of euros. The costs are unsustainable in the long term by Nokia or by Microsoft.
Question is: will Microsoft's shareholders continue to allow the dumping of money into WP for much longer, specially when Nokia goes away and they get hold of the majority of the WP users? Judging by the immediate reaction in Microsoft's stock to the announcement of the deal, I'd say no. If WP doesn't start to grow faster, Microsoft will most likely axe it.
Lets see. But Windows Phone will have a very very hard time without Nokia. It's the difference between having a brand with a long tradition in the mobile market doing and promoting the phones - Nokia - or a brand that is connected only with PCs and no mobile tradition - Microsoft - doing it.
It's the same reason why Lenovo has said they don't intend to kill the Motorola brand. They know their name in PC making doesn't equal consumer trust in their mobile offerings.

Clesanbar says:

DJCBS don't listen to this guys, I agree with you. All my time as a WP user, I've been asked a couple times "is that the new Lumia" or "is that the new Nokia". No one has ever mentioned Windows Phone

chrispyogurt says:

True. You have to play to your strength but since WP7 I always taught Nokia was wasting money marketing their out of favoured brand. Lumia is a good move but it is still tied to Nokia. And with WP7 shortcomings the Lumia brand was tarnished and Nokia even worst. What they should have done was make Lumia a new brand like how Lexus is to Toyota. People don't need to know that Lumia is a brand from Nokia. So, with that they have more cards to play. For example they could associate Lumia with Android and Nokia with Window Phone. Or Lumia for both Android and Windows Phone. They can also do guerilla marketing in markets like China. People like underdogs - Lumia is, Nokia is not. So, many options they can explore but they choose the conventional way.

DJCBS says:

That's true. The problem is, the "Lumia" brand isn't that strong. It's stronger than "Asha", sure, but it's basically the Nokia name that sells them. In markets like the US that brand was never very strong. And that's why you see sales not being as high as in places like Europe. As for emerging markets, from what I've heard, the Nokia brand holds a similar power in India as they do in Europe and people go for "Nokia" and not for "Lumia". China I have no idea...
It will be a nightmare for the PR teams at Redmond, that's for sure. The not licensing of the "Nokia" brand for smartphones was a huge mistake. And I'm not convinced Microsoft won't still try to get another deal with Nokia for the licensing of the Nokia brand to smartphones too. I find it curious that Nokia hasn't allow them that for smartphones but has for feature phones. Which could cast some light as to Nokia's post-2015 plans. Lets see.
Folks at Redmond will have many nightmares over this, but their first ones will be 1 - get a brand name for their phones. Will it be only Lumia? Lumia Surface? Xbox Lumia? Windows Lumia? MicroLumia? etc and 2 - convince the general consumers to give their phones a chance. I don't think that'll be easy if they use the same price policies they did with the Surface.

Credo93 says:

@DJCBS, i agree with all you say. I really do, most of the people here are not getting the fact that 'Nokia' is the reason that Windows Phone is growing. Sure i love Windows Phone, but i the only reason i'm starting to use it was because of Nokia. First i was thinking of buying the N9 because of its awesome OS, and the UI of MeeGo is still innovative today i think, but its so sad Elop killed it. Nokia did, in my opinion the best job out there for making an OS. I think MeeGo would have more marketshare today then Windows Phone if it wasn't killed. But hey who am i to make dessisions at Nokia. I wish i was a CEO there lol. I'm really wondering what Microsoft is gonna do when the name Nokia is gone from their phones, we all know Microsoft has a really bad marketing team, and sadly Nokia too, i'm not sure but i think the reason Nokia is not good at marketing is because they just don't have the money Apple and Samsung have to promote their devices but thats probably the reason, but i cann tell you that Apple and Samsung have really impressing marketing strategies. And to be honest, i am beginning to love Windows Phone, it's not a bad OS, but seriously people, i don't ever got the feeling that Microsoft is taking Windows Phone seriously, come on!!, does it take that LOOOOONG for a software giant this size to improve and update their OS?? Even Rudy Huyn can be faster then the whole WP team... Seriously ... I hope Windows Phone 8.1 will make a lot of thing good, Nokia is gone in the mobile sector for a while so the most make sense move to make is to keep using Windows Phone as i am used to it. But if 8.1 is going to dissapoint, it doesn't matter to switch to iOS or Android because we will never sez a Nokia Phone for a few years, i'm thinking about iOS, because Apple knows what people want, thats why they sell so well but not anyone can afford it, they do a great job designing phones, and i mean actually hardware, sceentechn, thing HQ bldy's etc,you know what i mean if you think about it twice, and they have a beautiful UI on iOS, say what you want but sales are the real answer to the truth. I just wish Microsoft had any idea to WOW people ... Thats my thought about this shitty situation.


rodan01 says:

Nokia made it to 2014 because Microsoft gave them a billion per year in alms. The Nokia brand is associated to feature phones, to the past, to a total failure in smartphones. In this time the Nokia brand in a phone is a drawback, a reason to be ashamed.

Microsoft made a big mistake rescuing those losers, Samsung could have adopted WP in exchange of all the money Microsoft has wasted in Nokia. A 15% of the sales of Samsung is better than the full commitment of Nokia.


DJCBS says:

I won't go into your misguided thoughts. I'll just say this "Windows Phone made it to 2014 because of Nokia".

Microsoft could cover Samsung in gold. They still wouldn't have cared. They're rulling on Android and that's their concern.

rodan01 says:

Nokia got 90% of WP market share because Microsoft gave them a price advantage over the other OEMs and because of that deal they were perceived as the 'official' brand.

Nokia thought they could sell phones with nostalgia, they didn't invest in building the brand with the attributes needed to sell smartphones. Compare the investment in marketing of Samsung, Nokia's campaigns are poor and lame. I agree with you in the importance of the brand, the reason of the low market share of WP is the weakness of the Nokia brand. I think even MS is better brand than Nokia.

Not only MS made the mistake believing that a brand of feature phones could be important in the new world of smartphones. Just check the situation of the other old brands, several billion dollars wasted in failed transitions.

Samsung would have adopted WP in addition to Android with 10 billions over the table. Just 15% of the sales of Samsung is better than what they have now, and that would have dragged in the other OEMs.

wharfratg says:

Hah, I know exactly the response I'm going to get from the guy, but I wanted to point out that after reading hundreds of similar posts from DJCBS, he absolutely fits the bill for what Wikipedia defines as a "concern troll." Seriously, check it out--it's uncanny. OK, carry on now with your "healthy skepticism." lol

DJCBS says:

Wow...quoting that how you do your homework? Yeah, I thought it was.

BobLobIaw says:

Spot on--the let me pretend I'm smarter than you response.  Maybe you can follow up with some faux insider information to let people know of your concern for Windows Phone.

BobLobIaw says:

Thank you.  My favorite part was from the Wikipedia entry for "troll (internet)" part 4, which reads, in part, as follows:

The concern troll posts in Web forums devoted to its declared point of view and attempts to sway the group's actions or opinions while claiming to share their goals, but with professed "concerns". The goal is to sow fear, uncertainty and doubt within the group.

DJCBS says:

Except I never once professed to share any "goals". I've always made it prety clear that I use WP because it's what runs on Nokia phones and NOTHING else. So there's that.

Apart from it, here's a definition for you and "Beshoy Hanna"

BobLobIaw says:

Hey, those guys nailed it.  Anyone who posts as often as you do is implying that you share the goals of the users of the forum, in this case those interested in Windows Phone.  If you don't and you're just here to repeatedly trash Microsoft then you would be plain trolling.  Same Wikipedia entry, different paragraph.

Definitely a troll.
I'm sure he's got a gold iPhone by now.
If he would stick to his word, he'd be gone by now.

vkelkar says:

They should keep the name as Nokia Lumia powered by microsoft :)

vkelkar says:

Assuming that microsoft will takeover nokia's handset division...may decline Lumia marketshare but u gotta observe this as well.... Samsung, HTC, huwaei, zte and sony would focus more on wp this yearso inturn boosting wp shares

mwright53 says:

Tool comes to mind everytime i read one of his rants


I guess Q1 2014 might be a little silent, however if Windows 8.1 has some really good features, then we might see a good spike in Q2 results.

cuwe says:

8.1 will saves Windows Phone ( if they did it right ) .

The 3Q 2014 will be great ( if they did it right ) .

If not that, definitely WP9, that's when they're supposed to combine WP and RT

cuwe says:

Waiting for that to happen , Android and iOS are one step ahead us .

elmacho says:

Or maybe WP10

Bloobed says:

I hear 10.1 is the real deal, and then the sales will surge!

aafa says:

Funny to see Windows Mobile still there. It was my first smartphone OS, and I hated it so much. I vowed to never get MS phone OS ever again. WP8 really changed that for me. Here's to a ever growing WP future!

AndyGriff says:

Never say never. Windows Mobile was good, though, up to about version 5, after which the hardware overtook the OS and it started looking seriously dated.

Fritzly says:

HTC HD2 with WM 6.5 was, overall, my best phone ever.

sundawg#WP says:

Blackjack and Blackjack2!!! ;)

James Allatt says:

i agree with frozly on htc hd2 was the best phone ive ever owned. i love my lumia 925 but for me the hd2 was a special phone and should of had very high sales as it was a quality device for its time and still matches up with some phones of today.

gar216 says:

I appreciate what Nokia has done for WP. But I am still not the biggest Nokia fan. Random reboots, thick/heavy phones, and carrier exclusives. Sadly I really like WP and no other OEM's seem to be giving them any love. I really did like my HTC 8x (using it now). But I look forward to a Microsoft build phone. I just feel like Nokia only made the best phones because the competition was so scarce. They really dropped the ball in the US by only catering to 1 carrier, which isn't even the biggest carrier in the country. Here's to a Surface Phone.

Buy unlocked phones, like the majority of the world

gar216 says:

Buying unlocked sounds like a good idea on the surface; but, Verizon is tricky in the US. Verizon is the largest carrier here but their network is based off of CDMA. A Verizon bought phone has the ability to work world wide, once unlocked; but an unlocked world phone is not completely (if at all) compatible with Verizon's network.

Rum 007 says:

Now give us dame windows phone 8.1 instead of just percentages and numbers.

Nik Rolls says:

I'm not sure if Windows Phone can get a damehood considering it's American ...

Pete Almanza says:

Your Windows Phone is a dame? Mine seems like more of a dude...

deloa84 says:

Growth is good. Still got some catching up to do. Some people don't even know Windows Phones exist.

RawrrSavior says:

Where do they go to?

deloa84 says:

They go to infinity... And beyond... :P

k0de says:

That's great WP will continue on the coming years to catch up momentum.

pappu318 says:

Good News Guys love my 920

So, help me out here. These numbers include tablets and media players that run the respective OS's?

RyanAMG says:

Yes. Same as scanners that run WinMo

TK2011 says:

I'm really liking WP's growth in Europe. 10% is nothing to laugh at. US at 4% is not too bad considering the att exclusivity and all the negative press MS has to fight against. Looking forward to see 7+% for the US by the end of this year. What kills the worldwide average is China/Japan/Korea market share. Japan and Korea are pretty much hopeless because of (lack of) local apps. Looks like China will be very tough to crack also. But if WP can get to 10+% in both Europe and US, WP will be in terrific shape.

JamesDax3 says:

Here in Philadelphia I've been seeing more and more Windows Phones during my daily commute on the bus and train.  Nice to see both young and old using Lumias.

Ticomfreak says:

Blackberry down 57%? Ouch.

scdkad says:

And it looks like BB10 was a complete fail. Hard to believe BB attracts any devs..and yes I know there's supposedly 78m older BBs still being used.

Chidoro says:

it failed because it was 18 months too late. The dev delays killed it, not qulity

Aashish13 says:

The main reason was one of rhe biggest investor of BB withdrew his hands from blackberry which caused them losses and werent able to develop their os and build apps

Can't wait for windows phone 8.1 will be trading in my iphone 5s for a new windows phone. Will be switching my parents and family to windows phones. Can't wait for build 2014

andy21andy says:

Wow and I want an iPhone 5s so bad. (I'm using a 1020)

kingjah says:

Seem like I buy what I want, why can't you?

andy21andy says:

I wanted the 1020 originally, that's why I got it in August. But after ios7 and touch ID, an iPhone seems so much better. Now im stuck with it on ATT Next until August 2014. But im not bitter, it could've been worse if I had no smartphone, or signed into a two year-contract with the 1020.

I dont understand why people still think that the Nokia name is going, its not and most of the employees from Nokia will still be making the phones. It sounds to me like Microsoft have praised the Nokia brand by giving them a big injection of money.

brebo33 says:

When are companies going to get rid of the 'wait and see' attitude and start supporting Windows Phone?

kingjah says:

The one thing I don't quite agree with the article is WP benefiting from MS taking over Nokia Phone division... Sometimes it seem Nokia is more passionate about this platform than MS. Just my thought...

wpn00b says:

So, 50 million devices in use and we still aren't a large enough market to get proper apps on? What are these developers thinking?

WilsonBlaze says:

What apps are ya missing?

Jack Neill says:

I was missing apps everywhere in 7.8 on my Focus Flash, I grabbed a 520 to get WP8 and havent found a app I need and want that isnt on WP8. ClearlyI cant speak for everyone only myself, but the App Gap arguemnet seems to be slowly going away..

elmacho says:

don`t think so,the app gap will truly go away only when new developers see WP8 as a viable plaform.On the app store or Google play,if i need to get an app to get something done,you can be 90 percent sure it will be available.On WP,it`s more likely that it isn`t or the app will be in its barebones form.

wpn00b says:

Me personally? None that I can think of, I just think that Google and other companies going on record saying Windows Phone isn't large enough to justify developing for it is b.s.

Bloobed says:

Because the user-base still seems to be below Symbian's:

50 million should be well worth developing global apps for though.

jesserrod says:

Need to get rid of exclusives and sell all WP on all carriers.

wpn00b says:

jesserrod for president!

swizzlerz says:

I'm a statistic

Haters gonna hate. Wp8 ftw. The growth is solid and progress is being made against the infidels devices. We will rise again and rule for ALL ETERNITY!!!! LMAO

In India, you can see more and more people Making a Switch to Nokia WPs now. When I travel by metro I see Lumias all around Me and there's one in My hand too.

Aashish13 says:

Yeah true but such dumbfucks r there considering my friend whos says why u need a Windows phone of u have pc at home. But MS and nokias marketing and advertisement specially of 520,720,920 and the main 525 have attracted ppl a lot. 525 now is considered the best smartphone uptill now in India according to Times of India

Mark Richey says:

The audio lock is not solely a 1520 issue as since the Black update my 920 does the same. Not often but annoying enough to warrant mention.

What audio lock? I have had zero issues post black update

Jack Neill says:

Apple and Google dont have to lose for WP to win...

QilleRz says:

That's a nice move ! But remember, the war is not over yet ;)

tanveer 786 says:

Windows phone have to cross 10% market share at the and of 2014 otherwise windows will die

elmacho says:

Hope is always nice but i can guarantee you WP will not die anytime soon because of the big pockets of MS unless they decide to kill it

Ali Kouhzadi says:

Well... why would it just "die"?! WP needs to keep growing its market share, it's not about a specific number at a specific deadline ! There are already 50 million users... as long as they keep a steady pace I don't see why Microsoft would want to kill WP...?!

jpling says:

They need to get in bed with every carrier and have every phone in everyone's face in every store. Every every every

Ali Kouhzadi says:

Now with this growth rate, and 50 million WP users, I think Microsoft should at least consider setting up a video sharing website exclusive to WP and Windows 8 users, make it super easy for us users to record, edit, upload, and share videos with an app for Win 8 and WP.

Considering Google doesn't want us WP users (AND IE users on PCs) to have access to YouTube, why not grab this opportunity to present an alternative to Google's services?

Sure it won't compete with YouTube any time soon, but it's at least a slap in the Google's face, and it will replace YouTube at least for WP and Win 8 tablet users.

Just a thought !

wpn00b says:

That would be cool if it took off

Bloobed says:

They absolutely should!

Having a decently integrated video sharing service would be great, especially if it covered everything from WP to Windows 8 to XBone.

Will WP 8.1 make the hardware of current Lumia devices obsolete?
I mean..will I be able to run 8.1 in my device??
Nokia Lumia 920?

Bloobed says:

Yes, 8.1 will come to current devices. Not so sure about 9.0, but that's still at least(!) a year away.

dante501 says:

That's a good thing WP gets more market share and improves. That means more development more ppl get interested and that means one day I can dump android for it. But until the apps and games aren't in the amount of android available I still gonna sit tight. But I am waiting for the day when windows phone will as strong app wise as android. Hardware wise windows phone is premium. Not even a question about that.

Posted via the WPC App for Android!

MooCoo says:

The only goal was to be the third ecosystem, right? Mission accomplished! Anymore questions?

fbendotti says:

Defeatist attitude :-(

Jazmac says:

This news can only mean one thing...troll bloggers will be out to pee in our cornflakes.  Every time three is a WP advance, a story full of lies follows. Good news just the same.  W00t!

drozdpatrick says:

Tired of WP bragging.

ssimmmo says:

Every mobile operating system has its up and its down. What would really open up WP and more people would use it and its a fact them developers unlock the phone..very own soft ware...custom and enhanced WP software i would love it. I know that also could lead to software been hacked and installed manually but look at places like XDA the community is big. Just recently more WP been hack i say great job even tho it expose other parts of the phone that can be used to get info but most them.developers are out there just to creat the new custom rom that everyone wasn't to use. ASOP dose it its no wonder why android is the must popular system going...i don't have the feeling any more that i hate IPHONE one thing i learnt from.WP also that the same time i like it locked down as you have to wait for things to come and i used to get fed up when ever i changed my custom software i had to do a back up...would like custom keyboard tho or swiftkeys on WP

Nerdy Woman says:

I did my part. I just took advantage of AT&T's web specials and got my daughter a Lumia 920. We did make a trip to the AT&T store to get a defective SIM card swapped out and I snagged a wireless charger for $16 while there. WOOHOO! (BTW, @gar216, AT&T may not be the biggest US carrier, but they have a GSM network vs. the CDMA backbone of Sprint and Verizon).

I see comments ripping Microsoft, but reality check? Microsoft introduced many products before there was a real market for them (i.e., an e-reader app before there were ebooks and a tablet back before Ballmer's reign). Although business markets still account for 65% of their revenue, they know the consumer market has gone mobile and that people are no longer buying desktop boxes and computer furniture for their spare bedroom.

Microsoft has the resources and the talent to innovate, and has learned to let someone else make the big investment in establishing product category demand. Now, they're coming to market with competition-killing devices at a time when, according to PC World's surveys, more users are dissatisfied with their A devices.

With apps arriving at the WP store, BT 4.0 support, and VPN reportedly coming soon, you'll see more consumers deciding it is time to switch. I'll predict another 100% increase in the next year.