Xbox

Microsoft reportedly offering $75 credit to Xbox 360 users to upgrade to an Xbox One

Microsoft News

Microsoft's IE team partners with ESPN for new World Cup 2014 news site

Windows Phones

The journey of the Windows Phone platform and state of the ecosystem

Apps

Dish Network signs deals with ESPN, Disney to enable mobile content streaming

Developers

Mobile payment provider Fortumo launches fund for Windows Phone and Windows 8 developers

Microsoft News

Microsoft shopping around for a new global advertising campaign to focus on One strategy

Xbox

Microsoft may be shopping your Xbox Live data for targeted political ads

Apps

AdSense users now have a Windows Phone app to check their shillings

Windows 8 Apps+Games

WatchESPN comes to Windows 8, never miss a live game again

Microsoft News

Microsoft leverages YouTube content creators for Xbox One praise

Apps

Official ESPN Formula One app speeds on to the Windows Phone Store

Apps

Rejoice sports fans! ESPN now available for all Windows Phone 8 devices

Microsoft News

Microsoft wants you to show your distain for Google – starts selling Scroogled products

Developers

Vserv.mobi launches advertising SDK for Windows Phone; announces $100,000 challenge on DVLUP

Windows Phone News

Nokia’s World of Apps promotion could land new U.S. Lumia owners a $20 Windows Phone Store voucher

Windows Phone News

Microsoft launches marketing campaign to help keep your email private

Microsoft News

Windows 8 grows in market share and Microsoft intends to invest $405 million to keep it up

Apps

NextMatters and WPCentral team up to make Nextgen Reader free for 24 hours [Now Over!]

Microsoft News

Microsoft clicks in a massive Surface tablet in London

Windows

My Windows 8.1; Microsoft releases new ad for latest OS update

14

Windows Phone ESPN Radio app promoted on Mike and Mike (Video)

ESPN Radio

The Windows Phone ESPN Radio app was promoted alongside other platform solutions in a recent Mike & Mike programme episode. The app itself launched on the platform last month for all Windows Phones to download and enjoy, and it's good to see it get recognised on a network programme. 

The only issue here is that "Windows 7" was said after iPhone, iPad and Android were all mentioned. This was an obvious error where "Windows Phone" should have been used, but as a community we've grown accustomed to mistakes, right? With retailers and carriers getting things wrong by labelling a Windows Phone device as Android as a perfect example.

Windows Phone Central reader, Blackwood504, managed to capture the moment. Check out the video below for the Windows Phone app plug.

Thanks, Blackwood504, for the tip and video!

0
loading...
2
loading...
19
loading...
0
loading...

Comments

There are 14 comments. Sign in to comment

willied says:

That's just pathetic.

aubreyq says:

What, exactly?

1jaxstate1 says:

Nokia ESPN app, ESPN sportscenter app, ESPN Radio app. Why don't they just make ONE app, with all these features together. 

jhoff80 says:

And how about some damn score notifications and being able to select the teams for the live tile?

1jaxstate1 says:

I didn't even notice it didn't have notifications until AFTER the Tennessee game had started. Such a shame. Second class app, compared to what's out there for Android and iOS.

thirdday2002 says:

The real shame that you're a Vol fan, lol. Anchor Down!

Blackwood504 says:

Yea it needs notifications. Ther are sports apps in the market place that do that now...ESPN needs to have that.

al.cantara says:

Reminds me of the official CNN app for WP being promoted on CNN which is actually a really good one, featuring, but not mentioned, the Lumia 900. It didn't even mention the other platforms at all. Kudos to CNN.

Wyn6 says:

The Texas Rangers (Baseball) advertise their app during games. They say Windows Mobile, but we get the picture. And, I agree that the ESPN app needs notifications and a live tile for game scores. This is why I have SportScores. I can see scores for up to four teams on the love tile.

When people can't seem to get the name of your product right, what you have is a marketing failure.  It is marketing's job to brand your products in a way that people know what to call them.  Microsoft has shown ridiculously small amounts of ingenuity and creativity in their marketing and choice of names.  "Windows Phone" is a lame name for Windows Phone.  "Windows RT" is an immeasurably poor name for the ARM version of Windows 8.  "Windows Store app" and "Windows 8 app" are horrible names for Metro apps, made worse because there seem to be two names.  "Build a better mousetrap and they'll beat a path to your door" is actually quite false.  You have to make people aware of it and make sure they know what to ask for.  Microsoft is failing miserably in that regard.

Blackwood504 says:

No phone has a "good" name. I mean apple slaps an I in front of EVERYTHING, rims name for their phone is blackberry (what the heck does that have to do with the phone or what it does), palm named their phones: Centro, Treo, pixi, veer and pre. Do you honestly think any of those are good?

WP95 says:

Lol I heard it as well, I was like 'Windows 7?'
third largest os in the key 8 countries better get some recognition 

UnnDunn says:

Too bad the ESPN Radio app is a piece of crap.