Windows Phone Ghost Hotel caught on tape
We mentioned the Windows Phone "Ghost Hotel" publicity stunt back on December. At the time, we were a little unclear what exactly the event was, though we surmised it had to do with regular people being a part of some live role-playing/mystery event. Turns out, we were pretty spot on as WP7App.de confirmed with us at the time:
"That windows phone hotel was a PR event where you had to chase ghosts (ghostbusters-style) with an app on a Lumia."
In fact it was more than that as they were basically recreating the classic 1984 movie 'Ghostbusters' but with a Windows Phone twist. The teaser video was fun but now we have a longer video posted by Microsoft Germany that sheds light on the whole Windows Phone-Ghostbuster media event. And it looks like it was a lot of fun.
Well, it is in German and features a lot of QR codes, but you'll get this gist. Once again, kudos to Microsoft and Nokia for another ingenious show.
Source: Microsoft.DE; Thanks, Andrea M., for the link--sounds like you had a great time!
Email this pageComments
There are 13 comments. Sign in to comment
leoment says:
I've gotta say, I love Nokia's advertising ideas - this sounds very cool, as well as the frozen in ice idea they did for the 800..
Bring some idea like this stateswide in NYC (Times Square)
venom5150 says:
Nice. MS and Nokia have a great thing going over in Europe as it relates to marketing. I hope they have similar campaigns in the US.
smartass1379 says:
I hope they hold this kind of even in the US
kidjenius says:
They need to do something like this is Canada. Btw, posting using v2 of wpcentral app. Amazing work jay!
GU3RO10 says:
Yes new wpcentral app lets u comment on article
harchestr says:
Yes I agree..This is one of the best looking apps I have seen and also well done. Kudos to WPCentral.
smoothcrooner says:
I'm loving the v2 of this app, keep up the good work, Jay.
smoothcrooner says:
Why can't the wmpoweruser app be as polished as this, just a little bit?
JayTBennett says:
Because I don't work for wmpoweruser ;) thanks so much for all the good comments guys!
smoothcrooner says:
Sorry Jay, I didn't me you personally, I was just thinking aloud.:)
konsol says:
Hey, my Name is Andre Not Andrea;-) yes it was a awesome Event;-)
jaffa55 says:
Some hotels are built specifically to create a captive trade, example at casinos and holiday resorts. Though of course hotels have always been built in popular destinations, the defining characteristic of a resort hotel is that it exists purely to serve another attraction, the two having the same owners. Thanks.
Regards,
Houston pizza
jaffa55 says:
The motel is a hotel which is for a short stay, usually for a night, for motorists on long journeys. It has direct access from the room to the vehicle and is built conveniently close to major roads and intersections. Thanks.
Regards,
document translation services
