Windows Phone sales poised to overtake Symbian in UK
In a happy yet somewhat odd metric of success, Windows Phone sales are on the verge of passing those of Symbian, at least in the UK. The data comes by way of Kantar Worldpanel Comtech who collected data from 15,000 users including which device they are using and if they bought a new one.
The story of who's at top is a familiar one with Android with 36.9 percent and the iPhone at 28.5 percent for installed-base stats. But the site Electric Pig points out, the monthly sales figures are a little more revealing with Symbian crashing from 15% a year ago to 2.8% in January 2012--not at all surprising with Nokia all but abandoning the platform. But Microsoft's Windows Phone has bounced from 0.4 percent to 2.2 percent year-on-year with a current adoption rate which will bypass Symbian's figures in the next month.
Of course passing a nearly dead OS is perhaps not the best thing to celebrate and clearly Windows Phone is miles behind iOS and Android in terms of market share. But trends are important and it seems clear now that Nokia is having a big impact on Windows Phone sales in the UK (Comtech's scores don't break down by OEM, just OS but we think it's a safe assumption).
It will be even more interesting to see Kantar Worldpanel Comtech's numbers in the coming months to see if the +0.15% per month increase for Windows Phone has increased with Nokia's recent marketing blitz there--those January numbers were just the beginning of that push for the UK.