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Windows Phone Store getting advanced search criterion allowing dev lookups

WP Store

Left: the old Store search; Right, new Store search with developer lookup

Microsoft has been hard at work “doing things” to the Windows Phone store, which in theory will improve things (so far, all we’ve heard are developer complaints about delayed app publishing).

One of those areas is now coming forward although we have yet been able to verify in the US. has noticed that you can now search by the developer’s name in addition to their app. In a side by side with an HTC Mozart and a Lumia 800, they found the Mozart was able to get different search results when “Kik” was entered.

On the Mozart, Kik returned the developer house first, followed by the app whereas the Lumia 800 showed the more traditional KiK Messenger as the first.

Why the different between the two phones is a bit of a mystery but it presumably has to do with background services both on the phone and the Store being synced with the new information. While this isn’t a groundbreaking change, it would allow users to search for Nokia apps or games by popular development houses like EA.

We’ll keep an eye out for if and when those changes come here to the US. In the meantime, let us know in comments if you see anything.

Source:; Thanks, Tim, for the tip



There are 9 comments. Sign in to comment

Ewass says:

Here in the Netherlands I also get kik interactive inc first on my Lumia 800

CJ Thunder says:

I hate that when I hit Marketplace when I am in Music + Videos I still have to hit music again. I know its only a pivot away, but I want what I came through to be front and center.

Nakazul says:

i wish i could make music selection in marketplace.....on a another note.

WPSteve says:

I just go to app in the marketplace, and hit the Developer's name for more apps by them.

dinchy87 says:

it is not topic related but it have to do with this new update on the dev center. I have now only 5 pages of my purchase history. 3, 4 weeks ago i had over 20. All my app since last year. Now i have nothing. Is this a bug?

venetasoft says:

In Italy, 'kik' app search returned the app...

Tomasz S. says:

That Kik interactive inc doesn't return any results so it's quite a bad example. When you go for something like flu, miniclip or electronic arts you'll quickly see that the search suggestions are weird, there's no way of telling which are app names and which are developer names (and which are fakes), and search results are not limited to one publisher anyway. This feature is not useful at all.

eshy says:

This is not something new, I've been using it for a while now to check if app updates for my apps showed up already
edit: ok, didn't pay enough attention there, the name of the pub didn't show up before, their apps did

Sarang68 says:

Kik interactive inc showed up on my HTC HD7 in India.