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IDC predicts Windows Phone will grow market share to 6.4 percent by 2018

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Windows Phone shipments surging, marketshare still lagging

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Windows Phone 8.1 Preview reportedly installed on over a million devices in one week

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Report: Windows Phone gains market share in Europe, loses ground in Asia

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Lumia 620 supplants Lumia 920 as the second-most popular Windows Phone

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Microsoft shopping around for a new global advertising campaign to focus on One strategy

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Microsoft may be shopping your Xbox Live data for targeted political ads

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Acer won't commit to a Windows Phone return until marketshare rises more

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One year later, the Nokia Lumia 520 owns the Windows Phone market

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AdSense users now have a Windows Phone app to check their shillings

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Microsoft leverages YouTube content creators for Xbox One praise

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Microsoft gains slight market share with both Internet Explorer 11 and Windows 8

Do the math

10% sales of Windows Phone across Europe

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Microsoft wants you to show your distain for Google – starts selling Scroogled products

Developers

Vserv.mobi launches advertising SDK for Windows Phone; announces $100,000 challenge on DVLUP

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comScore shows Windows Phone still in 4th place in the US, but making small gains

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Microsoft clicks in a massive Surface tablet in London

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Microsoft’s Scroogled campaign is a hit – according to 3rd party research

Developers

Google releases AdMob SDK beta for Windows Phone 8

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WP7 app impresions up 92% says Millennial Media

No matter how you look at things, it's been a good year for Windows Phone so far. When we talk about CTR (Click Through Rate) and advertising, it's no different and the sun continues to shine. We previously covered Smaato finding advertisements displayed in apps on WP7 outperformed other platforms (iOS and Android especially) with CTR, leading to more potential revenue for developers.

Now Millennial, another advertising firm, has released information (pretty graphs and charts) detailing the number of impressions smartphone operating systems are accumulating through app use. Windows Phone is trailing the competition at 1%, Symbian is at 2%, RIM at 17%, iOS at 27% and Android taking the largest slice of pie at 53%. While this isn't a bright picture for WP7, Millennial states that our platform has increased the number of ad impressions from April to May by 92%. Quite an increase I must say.

Source: Millennial, via: WirelessWeek

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WP7 app impresions up 92% says Millennial Media

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Not necessarily, they would be counting number of impressions as opposed to percentage. We could have been at 1% last month but during May we accumulated a 92% increase in the number of impressions.